Director, Multiplatform Content (Disney Kids & Family)

The Director, Multiplatform Content will lead the strategy and creative execution for one assigned content slate. Reporting to the Vice President, Multiplatform Content, this role serves as a creative executive, digital strategist, and key partner to internal IP stakeholders. The Director will develop and execute platform-specific content plans that reflect audience behavior, creative priorities, and business goals.

The ideal candidate is a creative and strategic leader with deep fluency in digital platforms, strong judgment in creative development and execution, and the ability to build trusted relationships with creative teams, cross-functional partners, and senior leaders.

Responsibilities:

Creative Leadership

• Provide creative direction across the assigned slate, including formats, concepts, scripts, storyboards, shoots, editorial cuts, scores, mixes, thumbnails, metadata, and promotional materials.
• Partner with the Vice President, Multiplatform Content and key stakeholders on creative and strategic decisions.
• Identify, cultivate, and maintain relationships with writers, directors, and other creative talent across traditional entertainment and digital creator communities, including YouTube, TikTok, and other emerging platforms.
• Champion an agile, experimentation-forward culture by supporting creative testing across emerging platforms and new storytelling formats.

Strategy and Execution

• Lead multiplatform strategy for the assigned slate in partnership with the Vice President, Multiplatform Content.
• Analyze content performance, audience behavior, and platform feedback, translating data and insights into creative and strategic recommendations for current and future projects.
• Partner with Production, Casting, Music, and other cross-functional teams to manage project schedules and support delivery on time and within budget.
• Develop and maintain project briefs, track key milestones, and proactively troubleshoot issues to keep projects moving forward.
• Coach, develop, and provide direction to team members supporting the assigned slate.

Stakeholder and Partner Management

• Partner with IP stakeholders to develop and execute content plans that support creative, audience, and business priorities.
• Serve as the primary point of contact between IP stakeholders and platform teams, representing Multiplatform Content priorities while surfacing partner needs and feedback.
• Manage the sharing of assets, promotional materials, and key information across internal teams, external partners, and platforms.
• Build strong, collaborative relationships across partners and leadership by seeking feedback, adapting to evolving project needs, and driving toward shared goals and outcomes.

• 8+ years of experience in content strategy, digital or multiplatform content, short-form or social video, creative development, or production, ideally within media, entertainment, streaming, or a related industry.
• Demonstrated experience providing creative direction for short-form, digital, or platform-native content while balancing creative, business, and audience objectives.
• Proven ability to develop and grow audiences through content strategy, creative execution, and performance-informed decision making.
• Experience leading projects from concept through delivery, including managing schedules, milestones, and cross-functional dependencies.
• Experience managing stakeholders and partners, including influencing senior-level stakeholders and translating partner needs into actionable plans.
• Deep understanding of digital platform workflows, formats, and audience behaviors, including YouTube, TikTok, Instagram, and other social or emerging platforms.
• Comfort using data, insights, and platform feedback to inform creative and strategic recommendations.
• Excellent written, verbal, and presentation skills, with the ability to synthesize complex information into clear creative and strategic direction.
• Highly organized, adaptable, and comfortable operating in fast-moving, ambiguous, and cross-functional environments.
• Demonstrated ability to build trust and collaborate effectively with creative teams, production partners, platform teams, and senior leadership., * Hands-on experience producing, directing, or writing narrative, unscripted, short-form, or digital content.
• Hands-on experience creating content for YouTube, TikTok, or other social channels, including an understanding of always-on, data-informed creative development.
• Experience with non-traditional storytelling platforms and formats, such as interactive experiences, gaming platforms, podcasts, or VR.
• Familiarity with kids and family content, character-driven IP, and/or franchise storytelling.
• Experience partnering closely with creative, marketing, social, production, business, and finance teams within a content organization.

Required Education:

• Bachelor’s degree or equivalent work experience.

The hiring range for this position in Glendale, CA is $126,800 to $170,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.