Data Scientist II - Customer Analytics

The Data Science team at Gap Inc. transforms customer, product, digital, and market data into insights that drive measurable business impact. The successful candidate will lead high-impact analyses across customer acquisition and retention, product and basket performance, digital engagement, and omnichannel behavior. This role requires analytical rigor, business acumen, data storytelling, and strong stakeholder management. The ideal candidate can structure ambiguous business questions, connect insights across internal and external data sources, and clearly articulate what is happening, why it matters, and what actions to take.

What you’ll do

• The ideal candidate is an applied, business-facing data scientist who pairs strong technical capabilities with a passion for working directly with business partners, using analytics and modeling to drive decisions rather than focusing primarily on behind-the-scenes model development.
• Lead end-to-end analytical projects, from framing complex business questions and developing the analytical approach to delivering actionable recommendations and measuring impact.
• Analyze large customer, transaction, product, marketing, and digital datasets to identify growth opportunities and business performance drivers.
• Translate complex findings into concise, executive-ready narratives that clearly communicate the \xe2\x80\x9cso what,\xe2\x80\x9d recommended actions, trade-offs, and expected impact.
• Develop customer and product analytics\xe2\x80\x94including lifecycle, segmentation, basket, cross-shopping, cohort, funnel, and behavioral analyses\xe2\x80\x94to inform business strategy.
• Integrate internal data with external sources, such as consumer trends, search behavior, competitive intelligence, and market research, to build a holistic view of the customer and business.
• Apply statistical, predictive, causal, and machine learning techniques when appropriate to improve business decision-making.
• Develop scalable analytical frameworks, reusable datasets, and automated processes that enable consistent measurement and reduce manual work.
• Partner with business leaders, product managers, data scientists, engineers, and technology teams to translate business priorities into analytical roadmaps and deliverables.
• Build trusted stakeholder relationships, proactively identify emerging needs, constructively challenge assumptions, and influence decisions through clear, data-backed recommendations. \xc2\xa0

• Bachelor\xe2\x80\x99s degree with 5+ years of relevant experience, or master\xe2\x80\x99s degree with 3+ years of relevant experience, in Data Science, Statistics, Economics, Computer Science, Applied Mathematics, or another quantitative field.
• Proven ability to lead complex analytical projects from problem definition through recommendation and business activation.
• Advanced proficiency in SQL and experience working with large datasets in distributed or cloud environments.
• Proficiency in Python, R, Spark, or other modern analytics and data science tools.
• Strong written and verbal communication skills, including experience presenting recommendations to senior stakeholders.
• Self-starter with the ability to work independently, proactively drive work forward, manage multiple priorities, and collaborate effectively across functions., * Experience in DTC retail, apparel, e-commerce, consumer products, or another customer-focused industry.
• Experience analyzing customer lifecycle, acquisition, retention, loyalty, product performance, or omnichannel behavior.
• Experience with basket analysis, product affinity, cross-shopping, or customer-product relationships.
• Experience integrating external data\xe2\x80\x94such as search trends, consumer research, competitive intelligence, social listening, or market data\xe2\x80\x94with internal performance data.
• Experience with digital analytics, including website or app engagement, customer journeys, conversion funnels, and marketing channel performance.

At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture. \n\n’b’

Our portfolio\xe2\x80\x94Old Navy, Gap, Banana Republic, and Athleta\xe2\x80\x94each brings a distinct point of view to how we show up in the world and serve our customers. \n\n’b’

Old Navy democratizes style with quality and value for all. Gap champions originality through essential pieces that celebrate individuality.\xc2\xa0Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel.\xc2\xa0Athleta champions the Power of She through confidence, strength, and movement. \n\n’b’

We\xe2\x80\x99re driven by a shared purpose: to bridge gaps\xe2\x80\x94between people, perspectives, and possibilities\xe2\x80\x94to create a better world. \n\n’b’

We\xe2\x80\x99re building a team that performs at a high level\xe2\x80\x94people who think boldly, take ownership, and turn ideas into impact. If you\xe2\x80\x99re ready to learn fast and help shape what\xe2\x80\x99s next, you\xe2\x80\x99ll fit right in. \n’b”, * Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. \t

• One of the most competitive Paid Time Off plans in the industry.* \t
• Employees can take up to five \xe2\x80\x9con the clock\xe2\x80\x9d hours each month to volunteer at a charity of their choice.* \t
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee\xe2\x80\x99s base pay.* \t
• Employee stock purchase plan.* \t
• Medical, dental, vision and life insurance.* \t
• See more of the benefits we offer.

‘b’

*For eligible employees \n ‘