Graphic Designer & AI Content Specialist

As Graphic Designer & AI Content Specialist, you will play an important role in developing strong visual concepts, packaging designs, presentations and communication materials that support our brands, products and commercial activities.

By combining strong graphic design expertise with the latest AI technologies, you will create engaging and innovative content while helping to accelerate and enhance the creative process. You will work closely with Category Management, Product Development, Sales and other internal stakeholders in an international environment.

Your responsibilities

Design & Branding

• Create packaging designs, product visuals, logos, presentations, leaflets and sales materials.
• Develop creative concepts for new products, retail brands and customer-specific projects.
• Ensure a consistent and professional visual identity across all communication channels.
• Support the creation of website, digital and social media content.
• Translate commercial and product-related input into clear, attractive and brand-aligned visuals.

AI-Powered Design

• Use AI tools to accelerate and enhance the creative process while maintaining strong design judgement.
• Generate visual concepts, mood boards, renderings and marketing assets using AI-supported tools.
• Transform ideas and business needs into professional visuals through effective prompting and creative direction.
• Explore new AI solutions for design, image generation, video creation and content development.
• Share practical tips, inspire and support colleagues to explore AI-supported creative workflows.
• Continuously monitor relevant AI trends and identify opportunities to improve efficiency, creativity and content quality.

• Bachelor’s or master’s degree in Graphic Design, Digital Design, Visual Communication or a related field.
• At least 3 years of experience in graphic design, branding, packaging design or a similar creative role.
• Strong knowledge of Adobe Creative Suite, including InDesign, Illustrator and Photoshop.
• Strong visual creativity, attention to detail and a good sense of layout, typography and branding.
• Passionate about AI, emerging technologies and their application in creative workflows.
• Fluent in English; knowledge of Dutch is an asset.

AI skills we are looking for

• Experience with AI tools such as Microsoft Copilot, ChatGPT, Midjourney, Adobe Firefly, Runway, Kling, Sora or similar platforms.
• Strong prompting skills.
• Ability to translate business needs into effective AI-generated content.
• Understanding of AI-powered content creation workflows.
• Curious mindset and willingness to continuously learn new technologies.

What makes you successful?

• Creative thinker with a strong visual eye.
• Entrepreneurial and proactive attitude.
• Comfortable working in a fast-growing international company.
• Able to combine creativity with technology.
• Strong communication and collaboration skills.
• Excited about using AI as a creative partner rather than just a tool.

• Opportunity to shape the future of AI-driven design within Drylock.
• Nice working environment with enthusiastic colleagues.
• Modern offices in Zele.
• A competitive remuneration package with fringe benefits, aligned with experience and responsibilities.
• A company car.
• One remote working day per week.