Solutions Marketing Manager

This role is part of the Product & Solutions Marketing team within Cisco’s Workplace Technology Group (WTG), which spans Collaboration, Networking, and other Cisco business areas.

The WTG Marketing team is responsible for messaging, positioning, and go-to-market (GTM) execution across a strategic portfolio of products and solutions, serving as a key growth engine for the company.

Reporting to the Senior Director of Solutions, the Solutions Marketing Manager will support the execution of the solution-level marketing strategy for the Workplace Technology portfolio.

In this hands-on role, you will:

• Develop and scale content that communicates Cisco’s vision for modernizing how and where people work in the era of AI.
• Work closely with Solutions Marketing, Product Marketing, Customer Advocacy, Sales, and Engineering teams.
• Translate technical innovation and product capabilities into compelling, market-ready stories.
• Help ensure Cisco’s modern workplace capabilities are clearly represented across web, events, campaigns, and customer-facing channels.
• This is an execution-focused role that combines content creation, storytelling, strategic thinking, and cross-functional collaboration., 1. Solutions Messaging & Storytelling
• Support the evolution of the narrative for Cisco’s Workplace Technology Group solutions.
• Address key market drivers such as:
• AI
• Workplace transformation
• Sustainability
• Future of work
• Develop compelling stories that communicate Cisco’s vision and differentiated value.
• Translate complex technical and product information into clear, outcome-driven narratives.

1. Content Development * Create high-quality storytelling and marketing assets, including: * Blogs * Customer spotlights * Solution narratives * Presentations * Field-facing content * Web content * Event and campaign materials * Ensure content effectively communicates the value and impact of Cisco’s workplace technology portfolio.

2. Cross-Functional Collaboration * Collaborate with Sales, Field Marketing, Product Marketing, Solutions Marketing, Engineering, and Customer Advocacy teams. * Ensure alignment around the “One Cisco” story across products, solutions, and customer touchpoints. * Interview internal and external stakeholders to gather insights and develop compelling narratives. * Incorporate stakeholder and customer feedback into marketing content and programs.

3. Go-to-Market Execution * Contribute to go-to-market plans focused on modernizing and future-proofing workplaces. * Support solution campaigns and GTM programs across relevant channels. * Develop content and messaging that support customer engagement and field enablement. * Help ensure solution messaging is consistently represented across web, campaigns, events, and customer-facing channels.

4. Customer Advocacy & Success Stories * Partner with Customer Advocacy to identify strong customer success opportunities. * Develop customer stories that demonstrate the measurable business and workplace impact of Cisco’s portfolio. * Interview customers and internal stakeholders to capture insights, outcomes, and use cases. * Turn customer experiences into reusable marketing assets.

5. Events & Market Engagement * Support storytelling and content development for major Cisco and industry events, including: * Regional innovation events * Cisco Live * Partner summits * Develop presentations, narratives, customer stories, and other event-specific materials. * Ensure event messaging aligns with the broader WTG solution narrative and GTM strategy.

6. Content Management & Enablement * Maintain and organize content repositories supporting GTM programs, solution campaigns, and field enablement. * Ensure marketing assets are accessible, current, organized, and reusable across teams and regions. * Identify content gaps and opportunities to improve the effectiveness of GTM programs.

7. Competitive Intelligence * Research competitive positioning and market differentiation. * Identify key competitive trends, strengths, and gaps. * Help articulate why Cisco’s unique capabilities make it a trusted partner for modern workplace transformation. * Incorporate relevant competitive insights into messaging, narratives, and GTM content.

• 5-7 years of experience in Solutions Marketing or Product Marketing, preferably within enterprise IT or B2B technology.
• Strong storytelling skills with the ability to translate complex technical concepts into clear, compelling, and customer-focused content.
• Experience communicating concepts related to:
• Artificial Intelligence (AI)
• AgenticOps
• Networking
• Collaboration
• Workplace technology
• Strong ability to interview and collaborate with stakeholders, including customers, engineers, sales teams, and field teams.
• Ability to transform stakeholder insights into compelling and reusable customer stories and marketing content.
• Highly organized and detail-oriented, with the ability to manage multiple priorities and deliverables.
• Strong written and verbal communication skills.
• Comfortable working in a fast-paced, cross-functional, and matrixed environment.
• Motivated by hands-on execution, creative problem-solving, and developing narratives that reinforce Cisco’s market leadership.