Data and Insight analyst

As a Data & Insights Analyst, you will work across campaign effectiveness, customer behaviour analysis and emerging AI-focused products., * Querying and extracting data using SQL

• Analysing large-scale behavioural datasets to identify trends and commercial insights
• Measuring advertising effectiveness and campaign uplift
• Delivering post-campaign analysis and client-ready insights
• Creating clear, compelling presentations and reports for stakeholders
• Developing and testing new analytical methodologies
• Exploring consumer behaviour across digital, retail and AI touchpoints
• Working with qualitative and quantitative datasets, including LLM-generated data
• Supporting the development of innovative products focused on consumer interactions with AI platforms
• Collaborating closely with data, research and commercial stakeholders across the business

• Strong SQL skills
• Advanced Excel capabilities
• Experience analysing complex datasets and translating findings into actionable insights
• Ability to communicate analytical outputs to non-technical stakeholders
• Commercially minded with strong problem-solving skills
• Comfortable working independently and taking ownership of projects
• Experience with data visualisation tools is beneficial
• Exposure to marketing analytics, customer insights, media analytics or consumer behaviour data is advantageous
• Familiarity with LLM tools such as ChatGPT and prompt-based analysis is desirable

• Salary of £45,000 - £50,000 depending on experience
• Hybrid working model with 3 days per week in the London office
• Direct access to senior leadership and decision makers
• Opportunity to work with highly unique behavioural and AI datasets
• Significant ownership and autonomy from day one
• Exposure to innovative analytics and AI-focused product development
• Clear opportunity to influence methodologies, products and business growth within a fast-moving environment

This specialist data and insights business helps brands measure how advertising and digital experiences impact real-world consumer behaviour. They have built a unique consented consumer dataset that combines media exposure, digital activity, search behaviour, shopping journeys and emerging AI interactions to create a comprehensive view of the customer journey.

Operating as a highly collaborative and entrepreneurial team, they offer significant ownership, direct exposure to senior leadership and the opportunity to influence new products and analytical methodologies.