Insight Analyst

This is an excellent opportunity for a commercially minded Insights Analyst to support a high-profile marketing function on a data-driven transformation project. You will play a key role in helping stakeholders understand performance, optimise campaigns, and make strategic decisions through actionable insight and analytics. The Company They are a leading organisation operating within a knowledge-led environment, with a strong focus on audience engagement, data-informed decision-making, and continuous improvement. Their marketing team works closely with analytics and business intelligence specialists to drive performance and identify growth opportunities. This contract offers the chance to work on meaningful projects that directly influence marketing strategy and business outcomes. The Role and Deliverables

• Develop and maintain KPI tracking frameworks across marketing performance, engagement, and audience metrics.
• Analyse campaign and customer data to identify trends, opportunities, and areas for optimisation.
• Work closely with BI and data teams to develop dashboards and reporting solutions that support decision-making.
• Deliver clear, actionable insights that influence marketing strategy, campaign planning, and prioritisation.
• Provide campaign evaluations, ad hoc analysis, and performance reporting to a range of stakeholders.
• Support audience segmentation and customer insight initiatives to improve targeting and engagement.

• Strong experience in marketing analytics, customer insights, or strategic analysis.
• Proficiency with Google Analytics, Adobe Analytics, or similar marketing analytics platforms.
• Experience using Power BI, Tableau, or equivalent visualisation tools to support reporting and insight generation.
• Advanced Excel or Google Sheets skills, including data analysis and reporting.
• Strong understanding of marketing KPIs, attribution, conversion metrics, ROI, and engagement measurement.
• Ability to translate complex data into clear recommendations for non-technical stakeholders.
• Experience working with CRM data, large datasets, and analytical tools, with exposure to SQL, Python, or R being advantageous.
• A collaborative and proactive approach, with the ability to influence decisions through data-driven insight., * PowerBI
• Marketing analytics
• Customer insights
• Adobe Analytics
• Google Analytics
• SQL
• Marekting KPIs