Digital Project Manager

Overview:The Manager, Digital Project Management is responsible for leading the planning, execution, and optimization of digital experiences across company’s e-commerce platforms. This role serves as the bridge between business stakeholders, creative teams, merchandising, technology, analytics, and agency partners to deliver high-impact digital content, manage experimentation initiatives, and scale personalization strategies that improve customer engagement and business performance.This position is responsible for managing the end-to-end lifecycle of website content and optimization initiatives from intake and prioritization through implementation, testing, analysis, and continuous improvement to support company’s digital growth strategy.This role is critical to advancing company’s strategic focus on accelerating digital growth and delivering best-in-class consumer experiences. As the company continues to scale its direct-to-consumer and e-commerce channels, this role ensures that digital platforms are not only functional and brand-aligned but continuously optimized through data-driven testing to maximize conversion, engagement, and revenue.

Key Responsibilities:

Digital Content & Experience ManagementLead the planning, prioritization, and execution of website content updates, promotional campaigns, and seasonal experiences.Manage project timelines, dependencies, and stakeholder communications for digital content initiatives.Partner with Creative, Merchandising, Marketing, Product, and Technology teams to deliver seamless customer experiences.Ensure digital experiences align with brand standards, business objectives, and customer journey best practices.Identify opportunities to improve operational efficiency within the content publishing process.

CRO, Testing & ExperimentationOwn the roadmap for A/B and multivariate testing initiatives across the e-commerce experience.Partner with business teams to identify optimization opportunities and translate hypotheses into test plans.Coordinate implementation with development teams and testing platforms.Monitor test execution to ensure quality and accurate measurement.Analyze experiment results and communicate actionable recommendations to stakeholders.Build a culture of experimentation and data-driven decision making.

Personalization StrategyManage website personalization initiatives that deliver relevant experiences to targeted customer segments.Partner with CRM, Marketing, Analytics, and Product teams to define audience strategies and personalization use cases.Coordinate implementation of personalized content across digital touchpoints.Measure personalization performance and recommend ongoing enhancements.

Cross-Functional Project ManagementServe as the primary project manager for digital optimization initiatives.Develop project plans, manage priorities, and ensure timely delivery across multiple concurrent workstreams.Facilitate cross-functional meetings and maintain clear communication with business and technical partners.Manage risks, dependencies, and issue resolution throughout project lifecycles.Performance & AnalyticsMonitor key digital KPIs including conversion rate, engagement, customer journey performance, and revenue impact.Partner with Analytics teams to evaluate experiment results and identify optimization opportunities.Develop dashboards and executive summaries highlighting program performance and business impact.Use customer insights to inform future content and optimization strategies.

Data, Insights & PerformanceUtilize tools such as Adobe Analytics and Contentsquare to evaluate user behavior and site performance Monitor KPIs and ensure accuracy of tracking and reporting post-launch Provide clear reporting on project outcomes, test performance, and optimization impact Use data to inform prioritization and continuous improvement efforts

Collaboration & Ways of WorkingOperate within agile workflows using Jira; manage backlogs, sprints, and prioritization Partner with UX and design teams (Figma) to align on experience improvements Coordinate with engineering teams to ensure successful implementation of digital initiatives Foster a test-and-learn mindset across teams, promoting experimentation and data-driven decisions Manage multiple initiatives in a fast-paced environment with shifting priorities

Education & ExperienceBachelor’s degree or equivalent experience in Digital, Business, Marketing, or related field 5+ years of experience in digital project management, eCommerce, or web/digital environments

Project ManagementStrong project management skills with proven ability to manage timelines, priorities, and cross-functional teams Experience delivering digital and eCommerce initiatives, including site updates and optimization programs Proficiency with Jira and agile methodologies

CRO & AnalyticsExperience running and analyzing A/B tests using platforms such as Adobe Target or Optimizely Familiarity with Adobe Analytics, Contentsquare, or similar tools Understanding of experimentation methodologies and conversion optimization

Digital & Platform KnowledgeFamiliarity with CMS platforms and eCommerce systems (e.g., Salesforce Commerce Cloud) Understanding of digital marketing and web experience fundamentals

Professional SkillsStrong communication and stakeholder management skills Strategic thinker with the ability to connect digital execution to business outcomes Detail-oriented with strong QA and execution discipline Solutions-oriented and adaptable in a fast-paced environment

The Stefanini Group is a global provider of offshore, onshore, and nearshore outsourcing, IT digital consulting, systems integration, application, and strategic staffing services to Fortune 1000 enterprises around the world. Our presence is in countries like the Americas, Europe, Africa, and Asia, and more than four hundred clients across a broad spectrum of markets, including financial services, manufacturing, telecommunications, chemical services, technology, public sector, and utilities. Stefanini is a CMM level 5, IT consulting company with a global presence. We are a CMM Level 5 company.