Digital Project Manager

• The Manager, Digital Project Management is responsible for leading the planning, execution, and optimization of digital experiences across company’s e-commerce platforms. This role serves as the bridge between business stakeholders, creative teams, merchandising, technology, analytics, and agency partners to deliver high-impact digital content, manage experimentation initiatives, and scale personalization strategies that improve customer engagement and business performance.
• This position is responsible for managing the end-to-end lifecycle of website content and optimization initiatives-from intake and prioritization through implementation, testing, analysis, and continuous improvement-to support company’s digital growth strategy.
• This role is critical to advancing company’s strategic focus on accelerating digital growth and delivering best-in-class consumer experiences. As the company continues to scale its direct-to-consumer and e-commerce channels, this role ensures that digital platforms are not only functional and brand-aligned but continuously optimized through data-driven testing to maximize conversion, engagement, and revenue., Digital Content & Experience Management
• Lead the planning, prioritization, and execution of website content updates, promotional campaigns, and seasonal experiences.
• Manage project timelines, dependencies, and stakeholder communications for digital content initiatives.
• Partner with Creative, Merchandising, Marketing, Product, and Technology teams to deliver seamless customer experiences.
• Ensure digital experiences align with brand standards, business objectives, and customer journey best practices.
• Identify opportunities to improve operational efficiency within the content publishing process.

CRO, Testing & Experimentation

• Own the roadmap for A/B and multivariate testing initiatives across the e-commerce experience.
• Partner with business teams to identify optimization opportunities and translate hypotheses into test plans.
• Coordinate implementation with development teams and testing platforms.
• Monitor test execution to ensure quality and accurate measurement.
• Analyze experiment results and communicate actionable recommendations to stakeholders.
• Build a culture of experimentation and data-driven decision making.

Personalization Strategy

• Manage website personalization initiatives that deliver relevant experiences to targeted customer segments.
• Partner with CRM, Marketing, Analytics, and Product teams to define audience strategies and personalization use cases.
• Coordinate implementation of personalized content across digital touchpoints.
• Measure personalization performance and recommend ongoing enhancements.

Cross-Functional Project Management

• Serve as the primary project manager for digital optimization initiatives.
• Develop project plans, manage priorities, and ensure timely delivery across multiple concurrent workstreams.
• Facilitate cross-functional meetings and maintain clear communication with business and technical partners.
• Manage risks, dependencies, and issue resolution throughout project lifecycles.
• Performance & Analytics
• Monitor key digital KPIs including conversion rate, engagement, customer journey performance, and revenue impact.
• Partner with Analytics teams to evaluate experiment results and identify optimization opportunities.
• Develop dashboards and executive summaries highlighting program performance and business impact.
• Use customer insights to inform future content and optimization strategies.

Data, Insights & Performance

• Utilize tools such as Adobe Analytics and Contentsquare to evaluate user behavior and site performance
• Monitor KPIs and ensure accuracy of tracking and reporting post-launch
• Provide clear reporting on project outcomes, test performance, and optimization impact
• Use data to inform prioritization and continuous improvement efforts

Collaboration & Ways of Working

• Operate within agile workflows using Jira; manage backlogs, sprints, and prioritization
• Partner with UX and design teams (Figma) to align on experience improvements
• Coordinate with engineering teams to ensure successful implementation of digital initiatives
• Foster a test-and-learn mindset across teams, promoting experimentation and data-driven decisions
• Manage multiple initiatives in a fast-paced environment with shifting priorities

• Bachelor’s degree or equivalent experience in Digital, Business, Marketing, or related field
• 5+ years of experience in digital project management, eCommerce, or web/digital environments

Project Management

• Strong project management skills with proven ability to manage timelines, priorities, and cross-functional teams
• Experience delivering digital and eCommerce initiatives, including site updates and optimization programs
• Proficiency with Jira and agile methodologies

CRO & Analytics

• Experience running and analyzing A/B tests using platforms such as Adobe Target or Optimizely
• Familiarity with Adobe Analytics, Contentsquare, or similar tools
• Understanding of experimentation methodologies and conversion optimization

Digital & Platform Knowledge

• Familiarity with CMS platforms and eCommerce systems (e.g., Salesforce Commerce Cloud)
• Understanding of digital marketing and web experience fundamentals

Professional Skills

• Strong communication and stakeholder management skills
• Strategic thinker with the ability to connect digital execution to business outcomes
• Detail-oriented with strong QA and execution discipline
• Solutions-oriented and adaptable in a fast-paced environment, A/B Testing, Adobe Product Family, Agile Programming Methodologies, Analysis Skills, Application Integration, Atlassian JIRA, Autoscaling, Backlog Prioritization, Best Practices, Business Strategy, Capability Maturity Model (CMM), Channel Strategies, Cloud Computing, Communication Skills, Consulting, Content Management, Content Management Systems (CMS), Continuous Improvement, Contract Research Organization (CRO), Cross-Functional, Customer Experience, Customer Relationship Management (CRM), Customer/Client Research, Customer/Consumer Behavior, Detail Oriented, Establish Priorities, Financial Services, Fortune 1000 Customers, Government, Information Technology & Information Systems, Information Technology Consulting, Information Technology Outsourcing, Manufacturing, Market Segmentation, Marketing, Merchandising, Nearshoring, Online Marketing, Operational Improvement, Operational Strategy, Performance Analysis, Performance Metrics, Performance Testing, Performance Tuning/Optimization, Problem Solving Skills, Project Development, Project Lifecycle, Project Planning, Project/Program Management, Promotional Programs, Quality Assurance, Quality Metrics, Recruiting Strategy, Reporting Dashboards, Reporting Skills, Risk Management, Salesforce.com, System Integration (SI), Technical Delivery, Telecommunications, Test Plan/Schedule, Testing, Time Management, Use Cases, User Experience Design (UXD), Web Design, Website Conversion, Website Management, Website Optimization, eCommerce

The Stefanini Group is a global provider of offshore, onshore, and nearshore outsourcing, IT digital consulting, systems integration, application, and strategic staffing services to Fortune 1000 enterprises around the world. Our presence is in countries like the Americas, Europe, Africa, and Asia, and more than four hundred clients across a broad spectrum of markets, including financial services, manufacturing, telecommunications, chemical services, technology, public sector, and utilities. Stefanini is a CMM level 5, IT consulting company with a global presence. We are a CMM Level 5 company., Stefanini is a global IT services company with over 24,000 employees across 77 offices in 40 countries across the Americas, Europe, Africa, Australia, and Asia. Since 1987, Stefanini has been providing offshore, onshore and nearshore IT services, including application development and outsourcing services, IT infrastructure outsourcing (help desk support and desktop services), systems integration, consulting and strategic staffing to Fortune 1000 enterprises around the world.

With a base of over 500 active clients, including more than 300 multinationals, Stefanini maintains a strong presence in industries such as financial services, manufacturing, telecommunications, chemical, services, technology, public sector, and utilities. Clients benefit from Stefanini’s financial stability, sustained year-over-year growth, and zero net debt. The corporate global headquarters is located in Sao Paulo, Brazil with European headquarters in Brussels and North American headquarters in metropolitan Detroit.

Company Size: 10,000 employees or more