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Job description
Own the organization’s end-to-end YouTube strategy, including channel architecture, content cadence, audience growth, editorial direction, packaging, analytics, experimentation, and monetization. The role partners with production, creative, marketing, social, and partnerships teams; develops growth playbooks and performance reporting; identifies revenue opportunities; tracks platform and creator trends; and coaches teams on YouTube best practices., This is a senior, cross-functional role sitting at the intersection of creative, revenue, content development, and growth. Reporting to the Chief Global Entertainment Officer, you’ll work closely with Grammy Studios (Production & Event Development, Artist Relations, Partnerships & Business Development, Digital Media Production) and partner across social, marketing, and strategy teams to make YouTube a strategic priority - not just a distribution channel. You’ll set direction, build frameworks, coach the team, and be the internal champion for what makes YouTube different from every other platform we operate on. WHAT YOU’LL DO
- Own end-to-end YouTube strategy - channel architecture, content cadence, format development, and audience growth targets, across all company-owned channels.
- Translate deep knowledge of YouTube’s algorithm, search, and browse functionality into actionable editorial direction.
- Partner with production and creative teams to shape video concepts, thumbnails, titles, and packaging so every upload is optimized before it goes live.
- Build a performance reporting system tracking views, watch time, CTR, subscriber growth, and revenue, and deliver regular insights to leadership.
- Lead development of a channel growth playbook, including A/B testing frameworks for thumbnails, formats, and upload schedules.
- Collaborate with content developers, editors, and producers to foster a culture of experimentation and continuous learning.
- Identify and pursue revenue and growth opportunities - Shorts, sponsorships, YouTube Select, AdSense optimization, in partnership with monetization and partnerships teams.
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What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
Requirements
We’re looking for a sharp, data-literate strategist to own and grow our YouTube presence. You understand the platform deeply, think in audience funnels and revenue, and know how great content and great strategy reinforce each other., MUST HAVE
- Bachelor’s degree in related fields.
- 5+ years of experience in YouTube growth strategy, in-house at a media/content company or at a creator-facing agency.
- Proven track record growing a channel to meaningful scale (500K+ subscribers or significant watch-time growth on a competitive channel).
- Fluency in YouTube Studio analytics, third-party tools (TubeBuddy, VidIQ, Social Blade), and a practical grasp of the recommendation engine.
- Strong editorial instincts - you understand what makes a video compelling, not just what the data says.
- Ability to set strategy, influence stakeholders, and make decisions with incomplete information at a senior level.
- Excellent communication skills with the ability to translate complex platform dynamics into clear guidance for writers, producers, and on-screen talent.
NICE TO HAVE
- A background in journalism, broadcast, or entertainment.
- Experience managing a YouTube channel across multiple verticals or audience demographics simultaneously.
- Hands-on experience with YouTube Shorts and a perspective on how short-form complements or competes with long-form strategy.
- Familiarity with YouTube Partner Program policies, Content ID, and ad-friendliness best practices.
Benefits & conditions
The starting salary for this position is $110,000 to $120,000 per year, benchmarked against industry standards. Salaries for positions required to be in specific geographic locations reflect the corresponding labor market. The actual offer extended will depend on the candidate’s experience, qualifications, and the role’s requirements. Positions working 20+ hours per week also receive our comprehensive benefits package (with medical, dental, and vision coverage, a 401k match, generous paid time off, and more). Click here for an overview of our company benefits., 53 Minutes Ago Remote or Hybrid 164K-297K Annually Expert/Leader 164K-297K Annually Expert/Leader Fintech * Payments * Software * Financial Services Lead commercialization of emerging AI products by securing enterprise customers and strategic partners, structuring pilots, and converting them into scaled relationships. Own engagements from prospecting and negotiation through launch and optimization, while partnering with Product and Engineering to shape product strategy, pricing, implementation, and go-to-market models. Top Skills: AICloud InfrastructureData InfrastructureDeveloper Platforms Afterpay
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About the company
The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music’s history while investing in its future through the Grammy Museum, advocates on behalf of music creators, supports music people in times of need through MusiCares, and celebrates artistic excellence through the Grammy Awards-music’s only peer-recognized accolade and highest achievement. As the world’s leading society of music professionals, we work year-round to foster a more inspiring world for creators., The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin Grammy Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin Grammy Cultural Foundation., The Grammy Museum is a nonprofit organization dedicated to celebrating and exploring music from yesterday and today to inspire the music of tomorrow through music preservation, education, exhibitions, and public programming and aims to create a world in which shared love of music sparks curiosity, creativity, and community. Programs include Grammy in the Schools education programs that are offered year-round for students, teachers, and schools throughout the United States.
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