Performance Marketing Product Owner (Martech) - Hybrid - Edreams

OverviewAs Technical Product Manager in the Marketing Measurement & Data Activation area, you define and drive the data-enablement roadmap across media platforms and measurement partners.You’ll lead tracking implementations with engineering, ensure GDPR-compliant practices, and advise marketing teams on technical feasibility.You’ll own end-to-end data activation, from event specifications to audience segments, while staying ahead of evolving privacy standards.This role puts you at the intersection of data, engineering and analytics to enable accurate, scalable marketing measurement in a global travel platform.Compensaciones / Beneficioshybrid home-office modelflexible benefits and bonusesrelocation supportCoursera access and trainingonboarding programcareer development and internal mobility (eVOLVE)ResponsabilidadesDefine the data-enablement roadmap for media platforms and measurement partnersCoordinate web and app tracking implementation with engineeringCollaborate with Legal and Compliance to ensure GDPR alignmentLead media tracking and data activation priorities across channelsSpecify event tracking across web and mobile (GA, Appsflyer, GTM, SDKs, Data Layers)Build and manage audience segments across Meta, TikTok, Criteo, Google Ads, Microsoft Ads, Apple Ads and other DSPsAudit tracking implementations for accuracy and compliance; establish monitoring processesTroubleshoot tracking/tagging issues with development teamsConduct analyses to detect tracking gaps and quantify impactDocument tracking setups, audience definitions, and compliance decisionsStay current on new products/features and best practices in media/measurementRequisitos principales3+ years in analytics implementation, MarTech or AdTechMaster’s degree in a technical/scientific disciplineExperience implementing conversion tracking across platforms (pixel, CAPI, API/Events, Enhanced Conversions)Strong understanding of web and app analytics fundamentals (event structures, data layer)Experience with tracking ecosystems of major platforms (Meta, TikTok, YouTube, Google Ads, Microsoft Ads, Apple Ads, Criteo)Attention to detail and quality assurance mindsetProblem-solving, troubleshooting and QA capabilitiesCuriosity about data privacy and evolving marketing tech landscapeattention to detailproblem-solving mindsetproactivity and fast learningimplementation of conversion tracking (pixel, CAPI, API/Events)audience segmentation across multiple platformsdata feeds/catalogues, attribution configurations

Master’s degree in a technical/scientific discipline Experience implementing conversion tracking across platforms (pixel, CAPI, API/Events, Enhanced Conversions) Strong understanding of web and app analytics fundamentals (event structures, data layer) Experience with tracking ecosystems of major platforms (Meta, TikTok, YouTube, Google Ads, Microsoft Ads, Apple Ads, Criteo) Attention to detail and quality assurance mindset Problem-solving, troubleshooting and QA capabilities Curiosity about data privacy and evolving marketing tech landscape attention to detail problem-solving mindset proactivity and fast learning implementation of conversion tracking (pixel, CAPI, API/Events) audience segmentation across multiple platforms data feeds/catalogues, attribution configurations