World Congress 2024 • Aug 20, 2024

Developer Marketing

Dan Cranney

Why do traditional marketing tactics fail to convert engineers? Earning developer trust requires ditching empty jargon and delivering authentic, self-serve technical solutions instead of unsolicited sales pitches.

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Matching moments

2:19 min

Marketing products to developers without aggressive sales motions

Chris Heilmann

Chris Heilmann +2 · LIVE

52 sec

Transitioning from software engineering to developer marketing roles

Tim Cadenbach

Tim Cadenbach · World Congress 2025

3:06 min

Building authentic developer community touchpoints

Rudi Bauer

Rudi Bauer +2 · Cappuccino with HR

2:55 min

Transitioning from engineering to developer advocacy

Rudi Bauer

Rudi Bauer +2 · Cappuccino with HR

4:21 min

Leveraging trust to launch new developer communities

Angie Jones

Angie Jones +3 · World Congress 2024

2:39 min

Bridging developer relations across specialized technology ecosystems

Mike Swift · Coffee With Developers

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Upcoming sessions on this topic

The Dream Team You Didn't Know You Had - Multi-Model, Multi-Agent, One Software Lifecycle

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GitHub

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Director, IBM Research India and AI for Z, SIL; CTO, IBM India / South Asia

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Vikram Vaswani

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DevOps for React Developers: From Code to Production

Kristiyan Velkov

Docker

Front-End Advocate | Speaker | AI & DevOps Enthusiast | Docker Captain | Tech Blogger | Book Author | 100+ IT Certifications | 30K+ Followers

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