Senior Paid Social Specialist

HOLLISTER INC
Boston, MA, United States
24 days ago
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Role details

Contract type
Temporary contract
Employment type
Full-time (> 32 hours)
Experience level
Expert
Experience required
7 years minimum
Compensation
$145,600.0 - $149,760.0
Working hours
Regular working hours
Job source

Tech stack

Google Analytics Conversion Tracking Tableau (Software) Performance Monitor

Job description

  • Lead global paid social campaigns, particularly LinkedIn, overseeing strategy, activation, creative, audience targeting, budgets, tracking, optimization, and reporting in partnership with external agencies.
  • Collaborate with agencies and cross-functional teams to align campaigns with broader marketing objectives, ensure best-practice execution and regulatory compliance, and drive continuous improvement through testing and data-driven optimization.
  • Analyze campaign performance, deliver actionable insights, and share platform and industry best practices to strengthen organizational capabilities.

Requirements

  • 7+ years of experience in paid social, digital media, or performance marketing, preferably in financial services, asset management, or another regulated industry, with deep expertise in LinkedIn Campaign Manager and global, multi-market campaigns.
  • Strong agency management, project management, analytical, and communication skills, with experience in campaign briefs, audience segmentation, media planning, performance reporting, and quality control.
  • Proficiency with campaign tracking, UTM parameters, conversion pixels, Google Analytics, Tableau, and reporting dashboards; bachelor’s degree required, with LinkedIn or other paid media certifications preferred.
  • Experience managing campaigns across different regions, languages, and regulatory environments is a plus.

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