Analyste Performance E-Commerce H/F

The E-commerce Business Performance Analyst is responsible for collecting,analyzing, and synthesizing data to assess the performance of Maison e-commerce activities. The role delivers actionable insights through dashboards, recurring reports, and in-depth analyses to support strategic decision-making.

The Analyst also plays an operational support role across e-commerce projects, ensuring alignment between stakeholders, data reliability, and the identification of optimization opportunities. They are expected to maintain visibility across ongoing initiatives and contribute to their successful execution with a strong analytical and user-centric mindset.

Key Responsibilities

Performance Analytics & Monitoring

-Monitor key e-commerce performance indicators, including traffic, conversion rate, bounce rate, add-to-cart rate, funnel drop-off, and average order value.

-Build, maintain, and improve automated dashboards (Power BI, Looker, Tableau, etc.) for both Group and Maison stakeholders.

-Create monthly reports that provide a clear and efficient view of e-commerce performance across Maisons, with dedicated focuses by Maison and division.

-Track checkout flows, page performance, and product availability to identify pain points and growth opportunities.

Data Consolidation, InsightGeneration&Reporting

-Extract, clean, andanalyzedata across web analytics, e-commerce platforms, and BI environments.

-Consolidate multi-Maison data on key strategic topics (e.g., returns, customer service, seasonal trends) to deliver a unified Group-level vision with clear brand benchmarks.

-Produce concise, action-oriented performance reports and conduct ad hoc deep dives (campaign impact, country trends, category performance) to drive operational efficiency and customer experience.

DataGovernance&Consistency

-Ensure data consistency, accuracy, and integrity across analytics sources.

-Document tracking specifications, KPI definitions, and dashboard methodologies.

-Contribute to the continuous improvement of tracking implementation and tagging plans.

Project Support

-In close collaboration with data teams, support the development of reporting tools and dashboards in Power BI to improve the visibility, accessibility, and usability of e-commerce performance data and analytics services.

-Stay informed on all ongoing e-commerce projects, including feature rollouts, optimization initiatives, and testing roadmaps.

-Support e-commerce teams with performance data and analysis during project planning, rollout, and follow-up phases.

AI & AutomationProjects

-Contribute to the design and implementation of AI-based agents to automate selected analytics tasks, including data extraction, data formatting, cross-brand consolidation, and the creation of performancefocusesby division or Maison.

-Help identify opportunities where AI can improve reporting efficiency, scalability, and insight generation.

-Support the adoption of new AI-enabled workflows within the e-commerce performance and reporting ecosystem.

SkillsAssociated

-E-commerce Analytics (GA4, Adobe Analytics,Contentsquare)

-Dashboarding & Data Visualization (Power BI, Tableau, Looker)

-ConversionFunnelAnalysis

-Multi-brand Data Consolidation & Comparative Benchmarking

-Cross-functional Topic Analysis (e.g.,Returns )

-DataInterpretation& InsightGeneration

-Customer Journey Mapping

-OperationalProject Follow-up

-Tagging&TrackingManagement

-AI-assisted Analytics and Data Workflow Optimization

1 day of remote work per week.

Profil recherchéSenior E-commerce / Digital Performance Analyst with strong data and business expertise.Hands-on experience with GA4, Adobe Analytics, Contentsquare and Power BI/Tableau/Looker.Strong skills in conversion analysis, reporting, customer journey optimization and actionable insights.Comfortable working across E-commerce, Data and IT teams, with exposure to AI and automation., * Senior E-commerce / Digital Performance Analyst with strong data and business expertise.

• Hands-on experience with GA4, Adobe Analytics, Contentsquare and Power BI/Tableau/Looker.
• Strong skills in conversion analysis, reporting, customer journey optimization and actionable insights.
• Comfortable working across E-commerce, Data and IT teams, with exposure to AI and automation.