Channel Expertise Consultant

Plan, implement, and manage advanced digital campaigns across search platformsOptimize account structures, keywords, ad creatives, bidding strategies, and budgetsConduct traffic analysis and cleansing to improve investment quality and efficiencyAnalyze performance data, identify trends, and recommend optimization strategiesConfigure and manage audience targeting, segmentation, exclusions, and high-value audience activationSynchronize CRM and web analytics data to support accurate attribution and a 360-degree customer journey viewManage and optimize Paid Social campaigns across platforms such as Meta Ads and TikTok Ads, if applicableDesign and implement full-funnel Paid Social strategies, if applicableSet up catalog campaigns, custom audiences, lookalikes, and tracking pixels, if applicableManage and optimize programmatic campaigns through DSPs, if applicableTraffic and launch display, video, and native creative assets in ad servers and DSPs, if applicableApply audience-targeting strategies using first-, second-, and third-party data, if applicableMonitor and optimize programmatic campaigns in real time, if applicableManage PMPs and Deal IDs and support premium inventory access and negotiations, if applicableMonitor brand safety, viewability, and fraud prevention, if applicableDevelop performance reports and attribution analysesPresent recommendations, communicate strategies and results, and maintain direct client relationshipsCollaborate within a dynamic, multidisciplinary teamDeliver against campaign objectives and KPIsRequirementsHighly skilled and experienced Senior Paid Media SpecialistStrong expertise in Search Engine Marketing (SEM)Key specialization in either Paid Social Advertising or Programmatic AdvertisingAdvanced campaign management experience across Google Ads and Microsoft Advertising (Bing Ads)Experience with Search, Display, Demand Gen, Performance Max, Shopping, and Google Merchant Center campaignsAbility to develop and execute SEM strategiesExperience with account structures, keywords, ad creatives, bidding strategies, and budgetsAbility to conduct traffic analysis and cleansingAbility to analyze performance data and recommend strategiesExperience with advanced audience targeting, segmentation, exclusions, and activationExperience synchronizing CRM and web analytics data for attributionFor Paid Social: expertise with Meta Ads and TikTok Ads; Pinterest Ads, X Ads, and Snapchat Ads are a plusFor Programmatic: experience with DSPs such as Google DV360, The Trade Desk, or Amazon DSPStrong expertise in trafficking, configuring, and launching creative assets within ad servers and DSP platformsExperience using first-party, second-party, and third-party data for audience targetingExperience with real-time optimization, bidding, pacing, frequency management, and campaign KPIsExperience managing Private Marketplaces (PMPs) and Deal IDsKnowledge of brand safety, viewability, and fraud prevention solutionsAbility to develop performance reports and attribution analysesStrong analytical ability and data-driven decision-makingExcellent written and verbal communication skillsAbility to present and defend recommendations and maintain direct client relationshipsAbility to collaborate within a multidisciplinary environmentStrong focus on objectives and KPIsExperience with GA4, CRM integrations, Looker Studio or Power BI, and Google Tag Manager is nice to haveCore CompetenciesDemonstrates advanced expertise in Search Engine Marketing (SEM) and Paid Social Advertising, with a strong focus on campaign management, audience targeting, and performance analysis.Proficient in synchronizing CRM and web analytics data to enhance attribution and optimize digital marketing strategies.Highest-signal resume keywordsSearch Engine Marketing (SEM)Paid Social AdvertisingGoogle AdsMicrosoft Advertising (Bing Ads)Audience TargetingHard SkillsCampaign ManagementTraffic AnalysisPerformance Data AnalysisBidding StrategiesAd CreativesKeywords OptimizationReal-Time OptimizationPerformance ReportsAttribution AnalysisBudget ManagementSoft SkillsExcellent Communication SkillsAnalytical AbilityCollaborationClient Relationship ManagementData-Driven Decision-MakingIndustry KeywordsProgrammatic AdvertisingPrivate Marketplaces (PMPs)Deal IDsBrand SafetyFraud PreventionViewabilityFirst-Party DataSecond-Party DataThird-Party DataKPI ManagementTools & TechnologiesGoogle DV360The Trade DeskAmazon DSPMeta AdsTikTok AdsGoogle Tag ManagerLooker StudioPower BICRM IntegrationsAd Servers#J-*****-Ljbffr

Plan, implement, and manage advanced digital campaigns across search platformsOptimize account structures, keywords, ad creatives, bidding strategies, and budgetsConduct traffic analysis and cleansing to improve investment quality and efficiencyAnalyze performance data, identify trends, and recommend optimization strategiesConfigure and manage audience targeting, segmentation, exclusions, and high-value audience activationSynchronize CRM and web analytics data to support accurate attribution and a 360-degree customer journey viewManage and optimize Paid Social campaigns across platforms such as Meta Ads and TikTok Ads, if applicableDesign and implement full-funnel Paid Social strategies, if applicableSet up catalog campaigns, custom audiences, lookalikes, and tracking pixels, if applicableManage and optimize programmatic campaigns through DSPs, if applicableTraffic and launch display, video, and native creative assets in ad servers and DSPs, if applicableApply audience-targeting strategies using first-, second-, and third-party data, if applicableMonitor and optimize programmatic campaigns in real time, if applicableManage PMPs and Deal IDs and support premium inventory access and negotiations, if applicableMonitor brand safety, viewability, and fraud prevention, if applicableDevelop performance reports and attribution analysesPresent recommendations, communicate strategies and results, and maintain direct client relationshipsCollaborate within a dynamic, multidisciplinary teamDeliver against campaign objectives and KPIsRequirementsHighly skilled and experienced Senior Paid Media SpecialistStrong expertise in Search Engine Marketing (SEM)Key specialization in either Paid Social Advertising or Programmatic AdvertisingAdvanced campaign management experience across Google Ads and Microsoft Advertising (Bing Ads)Experience with Search, Display, Demand Gen, Performance Max, Shopping, and Google Merchant Center campaignsAbility to develop and execute SEM strategiesExperience with account structures, keywords, ad creatives, bidding strategies, and budgetsAbility to conduct traffic analysis and cleansingAbility to analyze performance data and recommend strategiesExperience with advanced audience targeting, segmentation, exclusions, and activationExperience synchronizing CRM and web analytics data for attributionFor Paid Social: expertise with Meta Ads and TikTok Ads; Pinterest Ads, X Ads, and Snapchat Ads are a plusFor Programmatic: experience with DSPs such as Google DV360, The Trade Desk, or Amazon DSPStrong expertise in trafficking, configuring, and launching creative assets within ad servers and DSP platformsExperience using first-party, second-party, and third-party data for audience targetingExperience with real-time optimization, bidding, pacing, frequency management, and campaign KPIsExperience managing Private Marketplaces (PMPs) and Deal IDsKnowledge of brand safety, viewability, and fraud prevention solutionsAbility to develop performance reports and attribution analysesStrong analytical ability and data-driven decision-makingExcellent written and verbal communication skillsAbility to present and defend recommendations and maintain direct client relationshipsAbility to collaborate within a multidisciplinary environmentStrong focus on objectives and KPIsExperience with GA4, CRM integrations, Looker Studio or Power BI, and Google Tag Manager is nice to haveCore CompetenciesDemonstrates advanced expertise in Search Engine Marketing (SEM) and Paid Social Advertising, with a strong focus on campaign management, audience targeting, and performance analysis. Proficient in synchronizing CRM and web analytics data to enhance attribution and optimize digital marketing strategies.Highest-signal resume keywordsSearch Engine Marketing (SEM)Paid Social AdvertisingGoogle AdsMicrosoft Advertising (Bing Ads)Audience TargetingHard SkillsCampaign ManagementTraffic AnalysisPerformance Data AnalysisBidding StrategiesAd CreativesKeywords OptimizationReal-Time OptimizationPerformance ReportsAttribution AnalysisBudget ManagementSoft SkillsExcellent Communication SkillsAnalytical AbilityCollaborationClient Relationship ManagementData-Driven Decision-MakingIndustry KeywordsProgrammatic AdvertisingPrivate Marketplaces (PMPs)Deal IDsBrand SafetyFraud PreventionViewabilityFirst-Party DataSecond-Party DataThird-Party DataKPI ManagementTools & TechnologiesGoogle DV360The Trade DeskAmazon DSPMeta AdsTikTok AdsGoogle Tag ManagerLooker StudioPower BICRM IntegrationsAd Servers #J-*****-Ljbffr