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World Congress 2025 • Aug 20, 2025 • Session details

Personal Branding for Top HR Professionals

Gonçalo Sequeira

Your next great hire is already watching your LinkedIn profile. Discover how an intentional personal brand transforms passive scrollers into an inbound talent pipeline.

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#1 about 1 min

Recognizing your existing personal brand on social media

Merely having a social media profile establishes an online brand presence whether intentional or not.

#2 about 3 min

How content creation attracts candidates and clients on linkedin

Posting daily industry insights replaces cold outreach with inbound interest and meaningful conversation starters.

#3 about 2 min

Actionable strategies for sharing valuable recruiting content

Sharing daily workflows, engaging stories, and professional mistakes builds a relatable and informative narrative.

#4 about 3 min

Avoiding common pitfalls in social media content creation

Inconsistency, excessive self-promotion, ignoring profile engagement, and over-reliance on generative algorithms damage audience connection.

#5 about 3 min

Leveraging consistent practice to build writing and video skills

Overcoming initial shyness and language barriers requires frequent posting on relevant video and text platforms.

#6 about 2 min

Writing about the what and why of specific niches

Sharing high-level contextual ideas instead of direct tutorials secures client relationships while demonstrating broad expertise.

#7 about 4 min

Organizing and repurposing content across multiple platforms

Using scheduling tools and recycling older successful posts maximizes reach without constant new content generation.

#8 about 3 min

Structuring varied post formats to match target audience mindsets

Mixing educational guides with lighter memes and flexible video schedules maintains dynamic audience engagement.

#9 about 4 min

Actionable steps for optimizing profiles and audience interactions

Improving profile photography, planning weeks ahead, and responding to audience feedback build a strong community foundation.

Matching moments

1:21 min

Educating hiring managers on social media employer branding

Rudi Bauer Rudi Bauer +1 · Cappuccino with HR

3:38 min

Building a career in personal brand management for entrepreneurs

Ash Jones Ash Jones · WWC Europe 2026

3:57 min

Transitioning talent strategies from purchasing to employer marketing

Rudi Bauer Rudi Bauer +1 · Cappuccino with HR

2:35 min

Emphasizing people and purpose in modern employer branding

Rudi Bauer +2 · Cappuccino with HR

1:56 min

Identifying core challenges in building an employer brand

Rudi Bauer Rudi Bauer +1 · Cappuccino with HR

1:59 min

The inevitable reality of personal branding online

Gonçalo Sequeira Gonçalo Sequeira · WWC 2024

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