Salesforce Marketing Cloud Specialist

• Architect and manage member journeys in Salesforce Marketing Cloud Journey Builder, utilizing workflow automations and SQL as necessary
• Build and maintain data extensions based on advanced segmentation strategies and SQL queries
• Build emails with dynamic content to personalize messaging, utilizing AMPscript where necessary
• Manage list uploads, conduct testing, and deploy emails and SMS messages
• Create forms and associated landing pages utilizing HTML as necessary
• Collaborate with the Data Team to integrate Marketing Cloud with Salesforce CRM and other systems
• Develop journey, campaign and A/B testing reports to guide continuous improvement and decision making
• Oversee deliverability monitoring and marketing data hygiene
• Partner with members of the Data, Marketing, IT, Product, Services, and Account Management Teams on data flows, campaigns and projects
• Stay up to date on Marketing Cloud features, best practices, and email marketing compliance
• Other related duties and projects as assigned

• Bachelor’s degree in marketing, Computer Science, Data Analytics or a related field (or equivalent experience)
• 5+ years of hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio
• Proficiency in SQL for segmentation and query building
• Experience writing AMPscript and/or SSJS for dynamic content and personalization
• Basic HTML skills for form and landing page creation
• Expertise with customer data sets, list creation and segmentation
• Experience with campaign performance analysis and reporting
• Excellent communication skills; ability to translate business requirements into technical execution
• Highly organized with strong attention to detail
• Strong project management skills
• Must successfully complete and clear the company’s comprehensive background screening process as a condition of employment

Preferred

• Salesforce Marketing Cloud Email Specialist, Developer and/or Administrator certifications
• CloudPages experience in building forms and landing pages
• HTML, CSS, and responsive email template development skills
• Familiarity with data integration via API or Marketing Cloud Connect
• Experience with setting up SMS campaigns via Mobile Studio

• Affordable Medical Insurance
• 100% Employer Paid Dental and Vision Insurance
• HSA with Company Contribution
• 401(k)
• Basic and Voluntary Life & AD&D
• Pet Benefits
• Covered Parking
• Amazing Culture!

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer, typically in a cubicle environment