Shopify Ecommerce Specialist - CRO & Site Optimization

• Manage day-to-day Shopify storefront operations across both brand sites
• Perform custom Shopify theme front-end development - Liquid, CSS/JS edits, section and template customization
• Build marketing and product landing pages end-to-end in Replo, including buy boxes tied to real Shopify variants and selling plans
• Configure, troubleshoot, and maintain third-party app integrations (subscription/selling plan apps, Aftersell, Videowise, Rebuy, etc.) - diagnosing and resolving issues independently
• Own ongoing site fixes - broken links, layout issues, and tracking gaps (GTM, pixels, event firing) - identified through audits or testing

CRO & Testing

• Implement A/B tests and landing page variations, and execute post-test updates based on results
• Propose test ideas grounded in analytics, session recordings, and funnel data - not just implement what’s handed down
• Monitor site analytics and tracking to flag gaps, anomalies, and conversion drop-offs
• QA new pages, offers, and funnels across desktop and mobile before launch

Team

• Partner with the Ecommerce Manager to prioritize and execute site updates
• Document processes and fixes so the team can move faster over time

• 3-5 years of hands-on Shopify management experience (theme editor, Liquid, Online Store 2.0)
• Real CRO experience - implementing tests, iterating landing pages, and reading the results
• Experience with Replo or similar landing page builders
• Comfort configuring and troubleshooting Shopify apps without hand-holding
• HTML/CSS/JS skills for custom theme and page work
• Working knowledge of GTM, pixels, and ecommerce tracking/attribution debugging
• Strong attention to detail and ability to juggle multiple concurrent requests
• Comfort working in a fast-paced environment with shifting priorities

Bonus points

• Experience building landing pages with AI-assisted development tools (Claude Code, Cursor, or similar) - show us something you’ve shipped this way
• DTC or supplement/wellness ecommerce background
• Experience with subscription/selling plan setups and recurring revenue funnels, * E-commerce: 3 years (Required)
• Shopify: 3 years (Required)
• Conversion optimization: 3 years (Required)

• Performance bonus opportunity
• Medical, dental, vision, and 401(k)
• Real ownership of a growing CRO program
• Multiple brands, meaningful traffic, and visible business impact
• A collaborative, supportive team environment

Purity Products is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Pay: $80,000.00 - $90,000.00 per year, * 401(k)

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance