Web Designer

The Web Designer is responsible for the development and maintenance of websites for ACCS projects. The incumbent will be responsible for performing day-to-day website administration, helping maintain company standards for design, performing navigation and browser compatibility tests, performing quality-control for internal and external content, and maintenance of key web applications. The position will require assisting in the development of website enhancements, updating content, and assisting in the redevelopment and maintenance of the Alabama Community College System’s Internet / Intranet websites. The incumbent will also be required to perform duties as it relates to Desktop Publisher to include but not limited to complex publishing projects, both printed and electronic, that include the formatting, alignment, and setup of text on published materials as well as integrating and creating graphics like photos, charts, and artwork into published materials. Additional responsibilities will include manipulating graphics and text using a wide variety of electronic printing and computer software applications that are used specifically for print publication and electronic document creation., * Web Development & Site Management: Conceptualize, develop, and maintain websites and microsites for ACCS projects and marketing initiatives, Build, update, and maintain responsive, accessible web pages using HTML, CSS, and JavaScript, Develop and maintain reusable components within the organization’s CMS platforms (WordPress, SharePoint, or other CMS systems), Perform day-to-day website maintenance including navigation updates, browser compatibility testing, and quality control for internal and external content, Refresh website content regularly to ensure accuracy, timeliness, and alignment with institutional messaging, Troubleshoot and resolve issues related to website content, links, layouts, order flows, registration flows, CMS functionality, and transaction logs, Monitor website uptime and coordinate with IT to maintain server availability as close to 100% as possible, Optimize site performance through clean code, image optimization, caching strategies, and SEO-friendly practices.

• Collaboration with Marketing & Creative Teams: Translate marketing goals into functional digital experiences such as landing pages for enrollment campaigns, program promotions, and institutional initiatives, Work closely with designers and content creators to implement brand-consistent layouts, typography, and interactive elements, Support content teams by building templates, improving publishing workflows, and advising on web best practices, Participate in campaign planning by providing technical insight on feasibility, timelines, and digital opportunities, Receive and coordinate information from relevant departments for website and publishing projects.

• Digital Strategy, Analytics & Optimization: Implement on-page SEO best practices including metadata, structured content, and schema markup where appropriate, Monitor website performance and analytics using tools such as Google Analytics and Tag Manager, Conduct A/B testing and recommend improvements to increase engagement and conversions such as inquiries, applications, and event registrations, Implement campaign tracking using UTM parameters and event tracking.

• Accessibility, Compliance & Governance: Ensure all web content meets accessibility standards (WCAG and ADA guidelines), including alt text, semantic structure, and keyboard navigation, Maintain consistency with institutional brand, design, and editorial standards across all web properties, Support governance and documentation efforts by defining best practices and standards for distributed content editors.

• Technical & Administrative Support: Manage CMS user permissions and provide support or training to internal content editors, Coordinate with IT on hosting, security updates, and system integrations, Support integrations with third-party platforms such as CRM systems, form builders, chatbots, event platforms, and marketing tools, Maintain an inventory of photos and digital assets used on websites and publishing projects, Examine submitted images and materials to determine suitability for web or print publishing, Prepare electronic files for proofing, presentation, and final print production when needed, Document processes, code snippets, and workflows to support team knowledge and operational continuity.

• Reporting & Project Management: Review website statistics and performance data to maintain optimal functionality, Track and report the status and progress of assigned tasks to ensure deadlines are met, Perform other duties as assigned., Other duties as assigned.

• Web Development & Version Control: HTML5, CSS3, JavaScript (ES6+), CSS frameworks such as Bootstrap, Tailwind, or Foundation, JavaScript libraries such as jQuery, Alpine.js, or Vue.js (basic familiarity), Git and GitHub/GitLab for version control and collaboration

• Content Management Systems: WordPress, Microsoft SharePoint, Omni CMS (OU Campus), Drupal, Cascade CMS (or similar CMS platforms)

• Design & Media Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Adobe XD, or similar design collaboration tools, Canva or other marketing design tools

• Analytics & Optimization: Google Analytics 4, Google Tag Manager, Google Search Console, Hotjar or Microsoft Clarity, SEO tools such as Screaming Frog, SEMrush, Moz, or Yoast SEO

• Accessibility & Quality Assurance: WAVE Evaluation Tool, axe DevTools, Siteimprove, Screen reader testing tools (NVDA, VoiceOver), Browser developer tools and cross-browser testing platforms

• Marketing & Integrations: CRM systems (Slate, Salesforce, Ellucian CRM Recruit), Form builders (Formstack, Gravity Forms, Wufoo), Event platforms (Cvent, Eventbrite), Chatbot platforms (Ocelot, Ivy.ai), Email marketing tools (Mailchimp, Constant Contact, HubSpot, etc.)

• DevOps & Infrastructure (Basic Exposure): Basic knowledge of hosting environments, cPanel or Plesk, CDN platforms (Cloudflare, Akamai), Basic DNS management (A records, CNAMEs, redirects)

• Office & Collaboration Tools: Microsoft 365 (Word, Excel, PowerPoint, Teams, SharePoint, OneDrive), Slack, Jira, or Trello, Confluence or Notion for documentation

Qualifications

REQUIRED

• 3-5 years’ experience in website development, creation and maintenance.

• 2+ years of desktop publishing experience (can be contract work).

• Must furnish portfolio of work (Print or Electronic).

• Ability to work full time and on site.

• Ability to work independently as well as part of a team.

• Proficient on the Mac Operating Systems.

• Proficient in Word, PowerPoint, Keynote, Excel, InDesign, Illustrator, Photoshop, Muse, WordPress, Joomla or other CMS platforms.

PREFERRED

• Bachelor’s degree in Graphic Design or equivalent

The Alabama Community College System reserves the right to withdraw this job announcement at any time prior to the awarding. More than one position in the same job classification may be filled from the applicants for this position should another vacancy occur during the search process.