Global Website Martech Lead

Komatsu is embarking on a global initiative to transform our website experiences. This role will be responsible for bridging the gap between regional marketing strategies and technical delivery teams. You will be the primary point of in-take for marketing technology support requests for keeping new website builds on-track, as well as on-going campaign support. You will support, govern and drive the successful delivery of all features utilizing the Adobe Marketing Technology stack spanning; Adobe Experience Platform, Journey Optimizer, Customer Journey Analytics, Forms and OneTrust. You will collaborate with marketing and IT teams to define, prioritize and execute website migrations and marketing technology support., Product management

• Stakeholder engagement: proactively meet with regional stakeholders to review and define their current and future marketing technology requirements
• Roadmap: proactively support the adoption of best-practices and delivery of prioritized set of new capabilities
• Discovery: Host discovery sessions and interviews with regional teams to understand the scope of their website functionality and document and detail all build requirements in ADO
• Analysis: Map and document current and future state business processes, data flows, and system integrations relevant to the website.
• Tech translation: partner with marketing and product teams to document and translate business requirements to technical teams
• Backlog: Maintain and manage a prioritized requirements backlog, ensuring traceability and transparent list of tickets to accomplish business goals
• User stories: write user stories to ensure all development tickets are requirements and acceptance criteria are fully understood by technical development teams
• Testing: Write UAT plans and QA completed development work to ensure it meets acceptance criteria and aligns with business needs
• Training: onboard, train and empower regional teams on how to use Adobe MarTech stack
• Documentation: create and maintain detailed process documentation and best practices
• Compliance: Ensuring websites meet international legal requirements, privacy regulations (e.g., GDPR), web accessibility standards, and support OneTrust configurations
• Communication: Effectively communicate complex technical concepts and business implications to both technical and non-technical audiences.
• Consensus building: Manage stakeholder expectations and facilitate consensus among conflicting priorities and requirements.

Technical skills

• AEP platform: Hands-on configuration of AEP, AEP Data Collection (Adobe Launch), Web SDK, and applications like Customer Journey Analytics (CJA), Adobe Journey Optimizer, AEM or Real-Time CDP
• Tag management: Architect and maintain scalable tagging structures across web and mobile platforms using Adobe Experience Platform (AEP) or Adobe Launch.
• Data Layer Management: Define and document data layer specifications to ensure consistent data capture across digital properties.
• Web forms: Build web forms with complex routing logic with AEP integration to downstream systems CRM and AJO
• Schema: design data-model schemas to unify first-party data
• Compliance and Privacy: enforce technical standards for data hygiene , consent, and regional privacy frameworks (GDPR, CCPA)

Soft skills

• Stakeholder engagement: serve as a liaison between regional stakeholders and technical delivery teams
• Change leadership: support teams and people through change by communicating the path forward, the process steps and value of change
• Adaptability: able to adjust operations, processes and mindsets in response to stakeholder feedback, leadership guidance or unexpected challenges
• Project management: manage and track all work within ADO and Asana Kanban boards
• Flexibility: capable of working flexible hours to host meetings which accommodate European and Asia working hours

• Bachelor’s degree in marketing, business, communications, or a related field
• Minimum of 5 years of website operations experience working with Adobe MarTech (AEP, AJO, CDP, CJA preferred) in a B2B and B2C marketing department
• Hands-on proficiency with AEP, AEP Data Collection (Adobe Launch), Web SDK, and applications like Customer Journey Analytics (CJA) or Real-Time CDP .
• Experience working in agile delivery
• Experience managing and tracking all work in project management software (e.g. ADO, Asana)
• Experience managing complex web forms
• Experience with website analytics and reporting
• Experience working with international marketing teams
• Familiar with usability testing practices and methodologies
• Familiar with HTML/CSS
• Excellent project management and communication skills
• Strong organizational and presentation skills; ability to handle multiple tasks, meet deadlines and manage priorities, present, and share strategies, working across organizational teams to deliver results.

At Komatsu, your base pay is one part of your total compensation package. This role pays $130,000. The actual offer will consider a wide range of factors, including experience and location.

Company Benefits

Komatsu provides an extensive and robust employee benefits package that is designed to enhance the well-being of our employees and family members. We embrace a positive and empowering employee experience with a culture that prides itself on a diverse and inclusive environment.

• Health benefits: Medical, dental, vision, HSA, wellness programs, etc.
• 401k and/or employee savings programs
• Employee time off (vacation and designated holidays)
• Employee and family assistance programs
• Disability benefits
• Life insurance
• Employee learning and development programs

At Komatsu, we come from diverse backgrounds, with unique perspectives, experiences and contributions. We believe that our people are part of our shared purpose. Connected by our core values of ambition, perseverance, collaboration and authenticity, we are committed to continually advancing in our support of diversity and inclusion. United, we are on a journey towards a sustainable future that creates value together., Komatsu develops and supplies technologies, equipment and services for the construction, mining, forklift, industrial and forestry markets. Headquartered in Tokyo, Japan, Komatsu employs more than 64,000 people worldwide, operating in more than 140 countries. For more than a century, the company has been creating value for its customers through manufacturing and technology innovation, partnering with others to empower a sustainable future where people, business and the planet thrive together. Since the company’s founding in 1921, Komatsu has been committed to supporting individuals and communities through job training, skills development and giving back. As a Komatsu employee, you will be encouraged to grow alongside our global company, contributing to a more sustainable future for all. If you are looking for a company that values your talent and potential, join Komatsu to be a part of something big and help advance modern society. Learn more at www.komatsu.com.