Salesforce Marketing Cloud Specialist

Parkinson's UK

London, UK

2 months ago

Role details

Contract type

Permanent contract

Employment type

Full-time (> 32 hours)

Working hours

Regular working hours

Job source

find.jobs

Tech stack

JavaScript (Programming Language) Cascading Style Sheets (CSS) Cloud Computing Automation of Marketing Salesforce.Com Sql Optimization Data Management Dynamic Content Marketing Cloud

Job description

Parkinson s UK is now recruiting for a skilled and experienced Salesforce Marketing Cloud Specialist looking for an exciting and challenging role that will make a real impact in the way the charity manages its email communications., As our Marketing Cloud Operations Specialist, you will be the operational technical expert of our supporter engagement. This is a pivotal role within our Salesforce Team ensuring that our Marketing Cloud Engagement (SFMCE) platform is robust, compliant and ready to deliver life-changing impact.

You will manage the day-to-day business as usual operations translating fundraising/event strategies into sophisticated technical journeys that keep our supporters and supported audiences at the very centre of our mission.

What you ll do

Act as the primary administrator for Salesforce Marketing Cloud;manage business units, user permissions,security settings, and licence consumption to ensure an efficient environment.
Define and own the Platform Roadmap, establish comprehensive SFMC documentation, and safely execute the SFMC Change roll-out
Lead the technical setup, testing, execution, and amendment of donor retention, acquisition, and emergency appeal journeys within Journey Builder.
Develop responsive, dynamic templates in Content Builder and Cloud Pages using HTML/CSS and AMPscript for deep personalization; lead the IP warming and deliverability strategy
Oversee Single Send Emails and lead Email Template creation and amendments. Resolve all single send and journeys Email issues.

Requirements

Certified Salesforce Marketing Cloud Email Specialist or equivalent experience. A solid track record in Salesforce Marketing Cloud Engagement with hands-on ability to navigate the platform is key
Strong understanding of marketing automation concepts, best practices/guardrails/adherence to governance
Proficiency in data management/architecture scalability/automation and integration within Salesforce Marketing Cloud Engagement. Exposure to Data 360 - segmentation/hyper personalisation and activation
Experience with Advanced SQL, HTML/CSS, SSJS, AMPscript and AMP for email to create highly dynamic content.
Hands-on experience with CloudPages, Data Extensions, Journey Builder, Contact Builder and Email Studio.