Conversion Rate Optimization Specialist

• Execute assigned landing page optimization initiatives
• Apply structured heuristic evaluations to identify conversion barriers and improvement opportunities
• Analyze analytics, behavioral data, paid-media performance, and user research
• Consolidate findings into clear themes, problem statements, hypotheses, and recommendations
• Maintain the experimentation backlog, research repository, and decision records
• Coordinate requirements, UX design, development, implementation, QA, launch, and measurement
• Identify and advance high-confidence quick wins alongside controlled experiments
• Validate message match between paid-media campaigns, visitor intent and landing-page content
• Prepare concise slide decks communicating findings, recommendation, results and next steps
• Document wins, losses, and inclusive test as reusable program learning
• Ensure accuracy across tracking, data entry, reporting and experiment documentation
• Support visit-to-inquiry improvement while monitoring downstream lead-quality indicators
• Stay current on experimentation best practices, competitor trends and test ideation frameworks
• Partner with CRO, UX, development, paid-media, and agency stakeholders to advance assigned initiatives
• Other duties as assigned

• Bachelor’s degree in marketing or related field or equivalent experience (required)
• Minimum of three years of experience in a conversion rate optimization, digital marketing, or performance UX role (required)
• Hands-on A/B testing experience (required)
• Prior experience in a similar role at an advertising agency (preferred)
• Proficient in GA4 and behavioral analytics tools (Hotjar, Contentsquare) (preferred)
• Knowledge base and experience should include HTML, CSS, JavaScript, and modern component-based web development
• Familiarity with Optimizely, VWO, Uniform, or other experimentation platform

Licenses / Certifications

• CXL CRO Mini Degree (preferred)
• Meclabs MEC100 Certificate (preferred)

Skills

• Apply knowledge and skills to complete tasks with minimal supervision
• Identify straightforward problems and recommend potential solutions
• Communicate clearly and effectively with peers and stakeholders
• Demonstrate active listening and empathy in interactions
• Participate in presentations or facilitate small group discussions
• Manage multiple tasks in a dynamic environment
• Use productivity software and collaboration tools with confidence
• Show initiative and accountability for assigned outcomes
• Perform routine tasks and seek guidance for new situations
• Make timely decisions that keep the organization moving forward
• Apply effective and efficient processes with a focus on continuous improvement
• Build open and comfortable relationships with diverse groups
• Learn actively from both successes and failures while solving new problems

Standard Abilities

• Able and willing to:
• Communicate, think, learn, and reason
• Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
• Safely ambulate and/or maneuver when on-site at Company locations
• Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
• Ability to use good judgment, problem-solving and decision-making skills
• Ability to maintain confidentiality and manage sensitive information with discretion
• Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
• Ability to gain, understand and apply information and data as it relates essential functions of the position
• Ability to foster long-term relationships with stakeholders

Work Environment

• Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.
• This position is eligible for remote work
• No travel required

• Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
• Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
• Retirement Matching: 50% match on the first 6% of your contributions after 90 days
• Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
• Competitive Insurance: Health, vision, and dental coverage for you and your dependents
• Pet Insurance: Competitive coverage for your furry family members through ASPCA
• Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment