Digital Insights Analyst

find opportunities to enhance customer experiences, improve engagement, and maximise the value of our digital channels. What You’ll Be DoingDelivering insight and performance analysis across websites, digital channels, mobile applications and customer communications.Developing and maintaining measurement frameworks that support business, marketing and customer objectives.Analysing customer journeys and behavioural data to identify trends, opportunities and areas for optimisation.Creating dashboards, reporting and visualisations that support business decision-making and performance tracking.Measuring the effectiveness of campaigns, engagement activity and digital initiatives, translating findings into practical recommendations.Working closely with Marketing, Digital, Technology and Customer teams to improve digital performance and develop a culture of evidence-based decision making.About YouYou’ll enjoy using data to uncover insights, solve problems and influence better business decisions.

Curious, analytical and commercially aware, you’ll be comfortable translating complex information into clear recommendations that create value for both customers and the business.You’ll thrive in a collaborative environment, building strong relationships across different teams and using insight to help shape priorities, improve performance and support continuous improvement.Essential CriteriaExperience within digital analytics, marketing analytics, customer insight or a similar analytical role.Strong experience using digital analytics platforms such as Google Analytics 4, Adobe Analytics or equivalent tools.Experience analysing customer behaviour, digital journeys and engagement performance to generate actionable insights.Experience creating dashboards and reporting using tools such as Power BI, Tableau or Looker Studio.Experience measuring digital, CRM, email or marketing performance and making evidence-based recommendations.Desirable CriteriaExperience using SQL to query, analyse or manipulate data.Experience with experimentation, A/B testing or conversion rate optimisation methodologies.Experience with Salesforce Marketing Cloud, customer data platforms or similar technologies.Experience implementing digital tracking, tagging or measurement requirements.Experience working within a regulated industry such as Financial Services.Familiarity with Agile delivery environments.