Digital Analyst

As the Digital Analyst, you’ll analyse digital and eCommerce data to understand customer behaviour, identify opportunities and support better commercial decision-making. You’ll work closely with stakeholders across Digital Commerce, Customer Journey and Performance Marketing, becoming a trusted analytics partner and translating complex data into clear, actionable insights., * Analysing digital and e-commerce data across multiple EMEA markets.

• Using SQL, Adobe Analytics and web analytics to understand customer behaviour and performance.
• Analysing customer journeys and on-site activity to identify opportunities for optimisation.
• Supporting performance marketing and attribution analysis.
• Building and maintaining dashboards and reporting for Digital stakeholders.
• Translating analysis into clear insights and recommendations through effective data storytelling.
• Supporting A/B testing and experimentation alongside the Customer Journey team.
• Carrying out web analytics QA, including tagging, data-layer and tracking validation.
• Bringing together data from marketing, customer and inventory sources.
• Supporting the development of the reporting environment as the team moves towards Databricks and Power BI.
• Helping develop scalable and increasingly automated reporting across the business.

The role will also involve working with developers and product teams to identify and resolve tracking issues, as well as supporting the QA of experiments before and after launch.

I am looking for someone with strong analytical ability who can combine technical skills with excellent stakeholder communication.

You’ll ideally have:

• Good Experience with Adobe Analytics or Google Analytics.
• Good SQL skills.
• A background in retail, e-commerce or another customer-focused environment where understanding customer journeys is important.
• Strong stakeholder management and communication skills.
• The ability to turn analysis into clear, commercially relevant insights rather than simply producing reports.
• Experience with dashboards, reporting and data visualisation.
• An understanding of experimentation, A/B testing and web tracking would be highly beneficial.

• £35,000-£40,000