DE&A - Core - Analytics - Adobe Customer Data Platform

The AEP CDP Data Architect is responsible for designing, governing, and evolving Adobe Experience Platform data architecture with a specific focus on Real-Time Customer Data Platform (RT-CDP) capabilities. This role ensures customer data is ingested, modelled, unified, governed, and activated in a scalable, compliant, and business-ready way.

The architect acts as the owner of the AEP data layer, working closely with solution architects, engineers, marketing stakeholders, and security/privacy teams to translate business use cases into robust AEP designs that support real-time personalization, analytics, and omnichannel activation., * Design and own the end-to-end AEP / RT-CDP data architecture, including ingestion, XDM modelling, identity resolution, profile enablement, and activation.

• Define Adobe XDM schemas (Profile-enabled and non-profile), datasets, and data flows aligned to current and future use cases.
• Establish architectural standards for batch, streaming, and real-time ingestion patterns within AEP.
• Ensure AEP architecture supports scalable, multi-brand, multi-region use cases where applicable.
• Lead the design of data ingestion from various source systems
• Define event vs profile modelling strategies using best-practice XDM patterns.
• Partner with Data Engineers to ensure ingestion pipelines are efficient, resilient, and documented.
• Design and govern identity resolution strategies, including identity namespaces, stitching logic, and merge policies within RT-CDP.
• Define profile enablement rules and activation readiness criteria
• Translate business and marketing requirements into clear AEP data blueprints and solution designs.
• Act as the primary AEP data authority during solution design and delivery phases.
• Support delivery teams with design reviews, risk identification, and architectural decisioning.

Clearly communicate architectural trade-offs to senior technical and non-technical stakeholders

• 5+ years experience in a Data Architect role
• Strong hands-on experience with Adobe Experience Platform, ideally including Real-Time CDP & other Adobe solutions
• Proven experience in data architecture, enterprise data design, or solution architecture roles.
• Strong understanding of:
• Event-driven data models
• Customer data modelling patterns
• APIs, JSON, and data transformation concepts
• Experience working with cloud data ecosystems (Azure, AWS, or GCP).
• Strong understanding of GDPR and privacy-by-design principles in customer data platforms.

Soft Skills

• Able to communicate complex data concepts clearly to both technical and business audiences.
• Confident working in client-facing or stakeholder-heavy environments