Marketing Technology Specialist

Simpson Housing LLLP is seeking a Senior Marketing Technology Specialist to support digital marketing for its multifamily communities. This role manages Google Analytics and Tag Manager, online reputation tools, ILS content, and key directory relationships. The specialist oversees bulk social media scheduling and helps shape organic and paid social strategies. The position also supports property management systems and AI tools for online leasing, resident communications, and related updates., * Own Google Analytics and Google Tag Manager strategy, configuration, and reporting for marketing performance tracking.

• Lead online reputation management, including strategy, execution, and Birdeye administration.
• Manage Internet Listing Service (ILS) setup, content quality, and integrations to support property visibility.
• Oversee relationships and listings with Yelp, Bing, and Apple to ensure accurate, optimized profiles.
• Compile and analyze reports on reputation, ILS spend and performance, and Google Analytics insights.
• Manage bulk social media infrastructure, content scheduling, and automation across 70+ communities.
• Co-lead organic and paid social media strategy, including Meta Ads Manager campaigns and internal training.
• Provide backup support for PMS and AI tools used for leasing settings, communications, and feature rollouts.

• Google Analytics
• Google Tag Manager
• Reputation management platforms (e.g., Birdeye)
• ILS listing management
• Social media management tools (e.g., Sprout Social)
• Meta Ads Manager