User Acquisition Specialist - Glovo
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Role details
Tech stack
Job description
| OverviewIn this role you will use data to uncover opportunities, measure performance, and optimize Glovo’s marketing across regions.You’ll partner with performance marketers, data engineers, and data scientists to drive high-impact campaigns and scale acquisition, activation, and re-engagement.You lead regional campaigns from strategy to execution, collaborate across channels, and share insights to elevate team performance.This is a hands-on, data-driven opportunity to influence growth at a fast-paced, cross-functional tech company.Compensaciones / Beneficiosequity planprivate health insurancemonthly Glovo creditdiscounts on transport, food, and nursery expensesgym membershipsextra time off and remote work options up to 3 weeks a year | work from anywhere up to three weeks a year?placeholderResponsabilidadesLead the creation, development, and optimization of regional campaigns (Africa, EE, Balkans, or SWE)Specialize in acquisition, activation, reactivation, and re-engagement through App Campaigns (UAC) and programmatic channelsOwn performance targets and deliver on key metrics to drive growthConduct continuous optimization via A/B testing and performance analysisCollaborate with design, local marketing, BI, and Martech to craft winning strategiesWork with cross-functional teams and multiple stakeholders to execute campaignsRequisitos principales3-5+ years in performance marketingStrong focus on Google App Campaigns (preferably UAC) and programmatic advertisingProven ability to scale campaigns and optimize acquisition funnelsDeep understanding of digital measurement, attribution models, incrementality testing, and performance optimizationStrong analytical mindset turning data into actionable insightsExperience managing large-scale campaigns and cross-team collaborationFluency in English (additional languages a plus)excellent communicationproblem-solvingproactive approachGoogle App Campaigns (UAC)programmatic advertisingROAS optimization |
Requirements
placeholderResponsabilidadesLead the creation, development, and optimization of regional campaigns (Africa, EE, Balkans, or SWE)Specialize in acquisition, activation, reactivation, and re-engagement through App Campaigns (UAC) and programmatic channelsOwn performance targets and deliver on key metrics to drive growthConduct continuous optimization via A/B testing and performance analysisCollaborate with design, local marketing, BI, and Martech to craft winning strategiesWork with cross-functional teams and multiple stakeholders to execute campaignsRequisitos principales3-5+ years in performance marketingStrong focus on Google App Campaigns (preferably UAC) and programmatic advertisingProven ability to scale campaigns and optimize acquisition funnelsDeep understanding of digital measurement, attribution models, incrementality testing, and performance optimizationStrong analytical mindset turning data into actionable insightsExperience managing large-scale campaigns and cross-team collaborationFluency in English (additional languages a plus)excellent communicationproblem-solvingproactive approachGoogle App Campaigns (UAC)programmatic advertisingROAS optimization
About the company
Barcelona, España
OverviewIn this role you will use data to uncover opportunities, measure performance, and optimize Glovo’s marketing across regions. You’ll partner with performance marketers, data engineers, and data scientists to drive high-impact campaigns and scale acquisition, activation, and re-engagement. You lead regional campaigns from strategy to execution, collaborate across channels, and share insights to elevate team performance.
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