Ecommerce Landing Page Specialist

You’ll work alongside our media buyer, creative team, Ecommerce Manager, and growth partners to turn campaign ideas and copy into engaging landing pages for our paid social campaigns., * Build and launch landing pages for our ecommerce and paid social campaigns

• Use Replo and AI tools such as Claude Code, Codex, Cursor, or similar platforms to help build and update pages
• Turn approved copy and creative briefs into polished, mobile-friendly landing pages
• Build different types of pages, including product pages, advertorials, listicles, offer pages, and campaign-specific landing pages
• Partner with our Growth and Creative teams to make sure the landing page matches the ad and creates a consistent customer experience
• Bring your own ideas for page layouts, calls-to-action, product offers, social proof, and other elements that could improve conversion
• Research competitor and DTC landing pages to find new ideas and approaches worth testing
• Create variations of landing pages for new offers, audiences, and creative tests
• Set up and support A/B tests to learn which pages and offers perform best
• Review landing page performance and customer behavior to identify opportunities for improvement
• Use tools such as Microsoft Clarity or Hotjar to see how customers interact with pages and where they may be getting stuck
• Make sure products, offers, subscriptions, buttons, checkout links, and tracking are working correctly
• QA every page across mobile and desktop before it goes live
• Monitor live pages for errors, speed issues, or anything that could hurt the customer experience
• Keep projects and landing page updates organized in Asana
• Occasionally create or adapt simple page graphics using Canva or AI creative tools

• 1+ years of experience building landing pages, ideally for ecommerce, DTC, or paid social campaigns
• Hands-on experience with Shopify and landing page builders such as Replo
• Comfortable using AI tools such as Claude Code, Codex, Cursor, or similar platforms to help build and modify pages
• A good understanding of what makes a landing page effective-from the opening hook and page layout to offers, reviews, calls-to-action, and checkout
• Experience building pages designed to generate sales or conversions, not just look good
• Comfortable looking at performance data and using it to improve pages
• Familiarity with A/B testing and experimentation
• Comfortable working with Shopify products, variants, subscriptions, and checkout flows
• Some familiarity with HTML, CSS, and JavaScript so you can understand and make basic adjustments when needed
• Familiarity with website tracking, Meta Pixel, and UTMs is helpful
• Strong attention to detail, especially when checking pages before launch
• Comfortable working quickly and managing multiple pages or campaigns at once
• Someone who enjoys figuring things out, testing new tools, and continuously improving their work

Nice to Have

Even better if you have experience with:

• DTC health, wellness, supplements, beauty, or consumer products
• Loop, Recharge, or other subscription platforms
• Intelligems, VWO, or other testing platforms
• Microsoft Clarity, Hotjar, or similar customer behavior tools
• Canva or AI creative tools
• Klaviyo
• Meta advertising and an understanding of how landing page performance impacts paid media results

• Performance bonus opportunity
• Medical, dental, vision, and 401(k)
• Real ownership of a growing CRO program
• Multiple brands, meaningful traffic, and visible business impact
• A collaborative, supportive team environment

Purity Products is a family-founded health and wellness company with more than 30 years in the supplement industry. As our DTC brands continue to grow, we’re looking for an Ecommerce Landing Page Specialist to join our Growth team.