Spirits Specialist - North Bay, CA

Skurnik Wines & Spirits is seeking a highly motivated and organized North Bay-based Spirits Specialist to join our team in California. This role is ideal for someone with strong problem-solving skills, excellent communication abilities, and a passion for spirits and hospitality. The Spirits Specialist will be responsible for supporting sales efforts and maximizing the distribution and visibility of Skurnik Spirits brands across both on-premise and off-premise accounts throughout Sonoma, Napa, Sacramento, and the Sierra Foothills including Tahoe., Support sales representatives in promoting and selling spirits brands Deliver spirits samples to accounts Execute in-store tastings Schedule and lead consumer events in partnership with on and off premise accounts Participate in supplier and market work with brand and sales managers Assist with research and development for high-touch cocktail programs Provide portfolio education to sales representatives and customers Conduct staff trainings at account locations Manage account relationships through regular in-person visits and virtual communication Act as a conduit for the spirits portfolio by communicating messaging, updates and priorities effectively with sales representatives Participate in monthly company sales meetings and spirits events Complete sales initiatives, goals, and incentive programs Track and report on sales activity; analyze data to support decision-making

Minimum of 3+ years of relevant experience in one or more of the following: Alcohol beverage sales Hospitality or bar programs Culinary or tasting room environments Supplier or wholesale distribution Strong cocktail knowledge and a genuine passion for hospitality Excellent interpersonal and communication skills Highly organized with strong problem-solving abilities Proficiency in Microsoft Office Suite (especially Excel and Outlook) Must be based in Sonoma, Napa or Sacramento

Based on experience: $75K-85K