SQL/BI Developer - Lead Audience Strategy for Target Offers
Vsg Business Solutions
Miami, FL, United States
15 days ago
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Role details
Contract type
Temporary to permanent
Employment type
Full-time (> 32 hours)
Experience level
Expert
Experience required
5 years minimum
Working hours
Regular working hours
Job source
Tech stack
Microsoft Excel
A/B Testing
Data Analysis
Big Data
Extract Transform Load (ETL)
Data Mining
Power BI
Standard Sql
SQL Databases
Requirements
- MUST HAVE Audience Creation experience. We are trying to fill this
- They want someone with experience performing either strategic digital analysis, financial analysis or business intelligence/marketing analytics highly preferred
- Experience analyzing consumer behavior and optimization of consumer experiences
- 5 + years of experience customer focused Data analysis with strong with SQL
-
needs to be strong at A/B testing.
- Use data exploration to guide A/B testing recommendations for future segmentation and personalization strategies.
- Analyze the results of any A/B tests using statistical methods to determine statistical significance and identify trends and patterns in the data
- Data modeling - will not be building it but needs experience on how to use it
- The overall goal of this team is to drive strong customer engagement through relevant, personalized content in our digital marketing efforts.
- In this role, you will develop a deep understanding of who our customers are and how to meet their needs to help drive incremental direct business.
- You will achieve this through exploratory data mining to uncover new opportunities for personalization.
- Use data analysis tools, such as Excel and Power BI
- Conduct end-to-end exploratory data analysis for large data sets from a wide range of data sources, and define data parameters according to ETL logic
- Experience in travel/leisure hospitality preferred
- Experience with email marketing preferred
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Prepare application
- Draft this with your agent
- Open in Claude
- Open in ChatGPT
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