Content Designer

Design, create and improve user-centred content across digital and offline channels.

• Develop clear, accessible end-to-end content journeys aligned with user needs.
• Apply GOV.UK and GDS content design principles, standards and best practices.
• Use user research, analytics and feedback to inform content decisions.
• Simplify complex policy, legal and technical information into accessible language.
• Work within Agile multidisciplinary teams from discovery through to live service.
• Prototype, test and iterate content based on research and user feedback.
• Collaborate with policy, legal, operational and technical stakeholders.
• Ensure content meets WCAG 2.2 AA accessibility standards and public-sector requirements.
• Advocate for user needs while balancing policy objectives and delivery constraints.
• Contribute to content standards, reusable patterns and continuous service improvement.

Extensive Content Design experience within UK Government or the public sector

• Proven experience designing and iterating user-centred digital content.
• Strong knowledge of GOV.UK and GDS content design principles and standards.
• Strong understanding of WCAG 2.2 AA and accessible, inclusive content design.
• Experience delivering digital services within a GDS environment.
• Experience using user research, analytics and evidence to inform content decisions.
• Ability to simplify complex information and design effective user journeys.
• Experience working within Agile, multidisciplinary delivery teams.
• Strong stakeholder engagement, communication and presentation skills.
• Experience prototyping, testing and iterating content throughout the service life cycle.
• Ability to manage changing priorities and advocate for user needs.
• Experience with GOV.UK publishing platforms or content management systems would be beneficial.
• Working knowledge of HTML and structured content would be desirable.

LA International is an award-winning partner of choice for many of the world’s most influential companies and government organisations. Holding Enhanced Government Security Accreditation, we are recognised as the European market leader in the delivery of Security Cleared talent to organisations that demand the very highest levels of security, compliance and assurance.