Content Programming Manager

The Content Programming Manager is responsible for managing strategic planning, content creation, audience development , and production build-out across the sites for a Business Group. The Content Programming Manager “owns” the business goals for the sites - audience, revenue, costs, content and “Brand experience” - and works with Ad Sales, Technology, Design, Drupal Core team, Audience Development and Content Editors to orchestrate projects and initiatives to meet those goals.

Duties Include:

• Site Strategy: o Create and implement the content and business strategy for the sites. o Set goals in revenue and audience goals to fulfill the business/content strategy. o Build a roadmap and timeline for execution of all plans and initiatives.

• Content Programming o Manage content editors to create site content, aggregation, tools, designs, and email products to deliver on business and audience goals. o Work with Audience Development Team to follow best practices to implement content for SEO, registrations, user engagement, and social media o Interact with Ad Sales to build content to grow PVs and registered users to drive targeted inventory and Run of Site for revenue growth. o Work with the Partnership group to create innovative content vehicles to secure partnerships with 3rd party sites and expand into new platforms. o Work with Brand editors to capture and reflect Brand values on the sites

• Audience development o Manage site editors to create content that drives traffic, MUVs, registrations, and SEO-best practices. o Manage site editors to create engagement vehicles such as email newsletters, lead generation, and other CRM activity o Help create, plan, and implement partnerships for syndication, networks, and other 3rd party outreach o Monitor and communicate site traffic to team and stakeholders, and problem-solve to adjust strategy when necessary.

• Site Development o Set priorities, make business cases for, and detail ROI for the Development activities for the site o Monitor and be a resource for day-to-day implementation of Development activities o Monitor and manage troubleshooting and technical issues on the sites o Manage User Acceptance Testing for new developments on the sites

• Ad Sales Support o Work with Ad Sales Team, Audience Development Team and Technology Development Team to create MUVs and PVs in core areas for monetization o Work with Ad Sales Team, Audience Development Team and Technology Development Team to create content vehicles for attracting, engaging with, and monetizing the audience. o Brainstorm with Ad Sales staff, Technology, and Audience Development to create innovative initiatives for revenue clients.

• A background and understanding of Digital Media/Web site operations
• Understanding of and experience in consumer media in terms of content, design, audience and business models
• Knowledge and experience in Search Engine Optimization as it relates to content and audience growth
• Understanding of Web metrics for audience and revenue
• Facility with numbers, spreadsheets, planning, and execution
• Facility with Tech operations as they relate to day-to-day running of a Web site
• Ability to manage a team, set deadlines, execute a plan and deliver on goals