Salesforce Marketing Cloud Technical Consultant / Lead
Focus America Inc.
Alameda, CA, United States
1 day ago
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Role details
Contract type
Contract
Employment type
Full-time (> 32 hours)
Experience level
Expert
Experience required
4 years minimum
Working hours
Regular working hours
Job source
Tech stack
Software Code Optimization
Customer Data Management
Data Retention
Data Sharing
Data Structures
Data Synchronization
Microsoft Office
Salesforce.Com
Systems Integration
Tableau (Software)
Data Management
Tools for Reporting
+2 more
Marketing Cloud
GXP
Requirements
- 4-8 years of experience.
- Salesforce Marketing Cloud, CRM platforms.
- Must have: Experience supporting campaign execution, platform optimization, integrations, and reporting.
- Fully involved in Marketing Function, skilled in Marketing Cloud Development as well.
- Must Report to Client Alameda, California Office Role Descriptions: Strong working knowledge of Sales Cloud and how it integrates with Marketing Cloud (data synchronization and shared data models). Strong functional and technical understanding of Salesforce Marketing Cloud| including data management| journeys| audience segmentation| and reporting capabilities. Experience designing subscriber/contact data structures| preference centers| and consent/opt-out management. Ability to review technical estimates and implementation approaches and identify potential risks| dependencies| and opportunities. Experience supporting campaign reporting and performance measurement| with the ability to facilitate consistent| accurate performance measurement (familiarity with BI/reporting tools such as Tableau is a plus). Strong project coordination and stakeholder management skills with experience working across Marketing| IT| Compliance| and external vendors. Experience working within regulated environments and supporting compliance| privacy| and governance requirements (e.g.| HIPAA/PHI| consent| CAN-SPAM/CASL| data retention). Essential Skills: Salesforce certifications: Marketing Cloud Consultant| Marketing Cloud Administrator| and/or Sales Cloud Consultant. Experience in healthcare| pharma| or life sciences marketing| including familiarity with HIPAA| HITRUST| and (where applicable) 21 CFR Part 11 / GxP or validated-system expectations. Familiarity with customer data platform (CDP) concepts| deliverability best practices| and email authentication. Experience with vendor management| change management| environment governance| and audit processes.
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