Senior Consumer Insights Analyst

This role is categorized as hybrid. This means the selected candidate is expected to report to Warren, MI at least 3 times a week., Do you want to be part of a high-impact team where consumer insights shape the future of mobility? As a Senior Consumer Insights Analyst at General Motors, you’ll play a pivotal role in uncovering what customers truly want-translating data, market research, trends, and market signals into actionable and predictive insights that influence the design and development of next-generation products, technologies, and experiences. This position sits within the Global Customer Research group and offers the opportunity to directly impact strategic decisions across the organization.

What You’ll Do:

• Represent the voice of the customer across cross-functional teams to ensure decisions reflect customer priorities, needs, and aspirations.
• Market Analysis: Deliver consumer and market insights to key stakeholders in Brand, Product, Marketing, Planning, Engineering, Program Management, GM Energy, Vehicle Experience, and Design.
• Tool & Data Expertise: Become a subject matter expert on analytical tools, data sources, and automotive industry trends.
• Data Synthesis: Analyze internal and external data to identify key insights and recommend appropriate actions.
• Insight Storytelling: Create and deliver compelling presentations that clearly communicate insights to inform strategic initiatives and leadership decisions.
• Research Collaboration: Partner with other teams within GM Global Customer Research to identify and address knowledge gaps through additional research.
• Process Understanding: Gain knowledge of the global vehicle development process and key stages where consumer input is essential.
• Drive Innovation: Explore new ideas and testing bold approaches, including the use of AI and emerging technologies, to deliver high-quality, trusted insights., This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

• Education: Bachelor’s Degree, or equivalent professional experience, in Market Research, Analytics, Behavioral Science or related fields.
• Years of Experience: 5+ years’ experience in consumer research, insights, planning, and/or marketing (any internship or co-op experience will not be considered)
• Analytical Skills: Strong critical thinking and analytical abilities, including the ability to synthesize large and complex data into concise, actionable insights.
• Problem Solving: Ability to work through complex, ambiguous problems and develop data-driven solutions.
• Collaboration: Proven ability to work effectively in cross-functional, team-based environments.
• Communication: Excellent written and verbal communication skills; confident presenting to senior leadership.
• Project Management: Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Technical Proficiency: Skilled in Microsoft Word, PowerPoint, and Excel.
• Commitment to Quality: Dedication to delivering accurate, relevant, and high-quality analysis.

What Will Give You a Competitive Edge (Preferred Qualifications)

• Education: Master’s degree or marketing research-related certifications
• Statistical Knowledge: Familiarity with statistical methods (e.g., conjoint analysis, factor analysis, cluster analysis, latent class analysis).
• Tech Curiosity: Interest in automotive innovations including electric vehicles, digital experience, self-driving, and safety technologies.
• AI Integration: Experience leveraging AI or advanced analytics in consumer insights to enhance accuracy and actionability.
• Industry Knowledge: Solid understanding of the automotive market and competitive landscape.
• Tools: Technologies including but not limited to GLEAN, NVCS, COTS, Predict, PIN, M-Tab, Catalyst for Insight, and EZQ.

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team., General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.