Adobe Launch/Target Developer - INTL

We are looking for an experienced Adobe Launch / Adobe Target Developer to support implementation, personalization, experimentation, and analytics across our digital experiences. The ideal candidate will have strong hands-on experience with Adobe Target, Adobe Data Collection/Launch, Adobe Analytics, JavaScript, and modern web technologies. Adobe now refers to Adobe Experience Platform Launch client-side capabilities as Tags, while Target implementations can use Adobe Experience Platform Web SDK or Target’s at.js library Key Responsibilities * Design and implement A/B and multivariate testing using Adobe Target. * Build personalized experiences using Adobe Target, including audience segmentation, Recommendations, and Automated Personalization * Configure and manage Adobe Launch / Adobe Data Collection Tags, including rules, extensions, and data elements. * Integrate Adobe Target with Adobe Analytics and Adobe Launch/Data Collection. This aligns with both your previous Target Developer requirements and current industry implementations. * Implement and maintain Target using Adobe Experience Platform Web SDK / Alloy.js and/or at.js. * Develop supporting solutions using JavaScript, HTML and CSS. * Troubleshoot tagging, tracking, personalization, and Target implementation issues. * Validate implementations using browser/network debugging and Adobe debugging tools. * Partner with product, marketing, analytics, UX, and engineering teams to translate experimentation and personalization requirements into technical implementations. * Monitor experiment performance and use analytics insights to optimize digital experiences

Required Skills * Strong hands-on experience with Adobe Target * Strong experience with Adobe Launch / Adobe Data Collection Tags * Experience with Adobe Analytics * Strong JavaScript, HTML and CSS * Experience implementing A/B testing, multivariate testing, personalization and audience segmentation * Experience integrating Target with web applications and Adobe Experience Cloud solutions * Understanding of data layers, tagging and analytics tracking * Strong troubleshooting and debugging skills * Ability to work effectively with business, analytics, marketing and engineering stakeholders Preferred * Experience with Adobe Experience Platform Web SDK / Alloy.js * Adobe Target APIs/SDKs experience * Experience with React or other modern front-end frameworks * Experience with enterprise-scale websites * Familiarity with personalization and experimentation architecture