W2 Only : Adobe Target Developer || Plano, TX

• The candidate should have 8+ years of relevant experience in Adobe Target
• Gain an in-depth understanding of the client’s website and mobile application architecture, digital business model, and digital marketing strategy.
• Gather, analyze, and document business requirements, KPIs, and technical requirements.
• Design and recommend scalable personalization and optimization solutions.
• Develop and implement Adobe Target activities, including A/B tests, MVTs, Experience Targeting, Automated Personalization, and Recommendations.
• Create customized solutions and implementation roadmaps aligned with business objectives.
• Develop custom code (JavaScript, HTML, CSS) when required and support deployment activities.
• Provide technical guidance and troubleshooting support to client development teams.
• Collaborate with cross-functional teams including Marketing, Analytics, Product Owners, and Developers.
• Perform quality assurance, validation, and troubleshooting of Adobe Target implementations across web and mobile platforms.

• Strong expertise in JavaScript, jQuery, HTML, JSON, Browser Developer Tools and CSS3.
• Extensive hands-on experience with Adobe Target, including:
• Profile Scripts
• A/B Testing
• Multivariate Testing (MVT)
• Experience Targeting (XT)
• Automated Personalization (AP)
• Recommendations Activities
• Experience implementing custom code within the Visual Experience Composer (VEC) and Form Based Composer.
• Hands-on experience with Adobe Target WEB SDK implementation.
• Strong troubleshooting skills for experience rendering and activity delivery issues.
• Working knowledge of Adobe Target APIs and integrations.
• Experience with Adobe Web SDK and Target implementation best practices.
• Ability to create reports, segments, and performance insights using Adobe Analytics.
• Experience with audience creation, profile attributes, and personalization strategies.

Testing & Optimization

• A/B Testing
• Multivariate Testing (MVT)
• Experience Targeting (XT)
• Automated Personalization (AP)
• Recommendations Activities

Preferred Knowledge

• Experience with Adobe Web SDK.
• Experience in AEM Fragments, Audiences and Profile Scripts, VEC and Form Based Activities
• Knowledge of Adobe Analytics, AEM Experience Fragments and Customer Journey Analytics (CJA).
• Experience integrating Adobe Target with CRM/CDP platforms.
• Understanding of data layers and tag management systems.
• Familiarity modern JavaScript frameworks.
• Experience working in Agile/Scrum environments.