Senior CRM and Personalization Specialist

The Senior Specialist is a key member of the CRM and Personalization team within the marketing organization and plays a key role in driving customer engagement, retention, and lifetime value by leading CRM and Personalization initiatives with a proactive, ownership-driven approach. This role ensures successful execution of campaigns and requires strong project management skills, curiosity to explore new solutions, and a problem-solving mindset to optimize customer communication strategies. The ideal candidate is self-motivated, eager to learn, and takes initiative to improve processes, enhance personalization, and deliver meaningful customer experiences that drive business results., * Project Ownership & Execution: Lead CRM and Personalization projects from initiation to completion, ensuring timely and accurate execution, clear communication, and alignment with business goals.

• Campaign Execution: Oversee the development and deployment of CRM marketing campaigns, including email, SMS, push notifications, and other digital channels.
• Problem-Solving & Innovation: Tackle challenges with a solution-oriented mindset, leveraging data and cross-functional collaboration to drive continuous improvement in CRM programs.
• Process Improvement: Identify inefficiencies in CRM operations and proactively implement enhancements to improve scalability and effectiveness.
• Performance Tracking & Reporting: Monitor key CRM KPIs, provide insights on campaign performance, and recommend data-backed optimizations.

Customer Relationship Management (CRM), Customer Relationship Management (CRM), Restaurant, Process Improvement, Marketing, Campaigns, Customer Experience, Project/Program Management, LifeTime Value (LTV), Problem Solving Skills, EDUCATION: Bachelors/4 Yr Degree

YEARS OF RELEVANT WORK EXPERIENCE: 5+ years

YEARS OF MANAGEMENT EXPERIENCE: NA

SPECIFIC KNOWLEDGE AND SKILLS:

• Bachelor’’s degree in marketing, Business, Data Analytics, or a related field.
• 5+ years of experience in CRM, lifecycle marketing, or related fields.
• Proactive self-starter who takes ownership and drives initiatives forward with minimal oversight.
• Strong problem-solving skills with the ability to navigate ambiguity and find creative solutions.
• Strong project management skills with the ability to handle multiple initiatives simultaneously.
• Excellent communication and collaboration skills to work across teams.
• Experience in retail, e-commerce, or a subscription-based business model.
• Comfort working with data, drawing insights, and making decisions based on KPIs.
• Strong communication and collaboration skills, with the ability to influence and align cross-functional partners.

7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation - working hard to be the customer’’s first choice. 7-Eleven empowers our employees to “activate awesome” and make a meaningful impact in their stores and communities every day. If you’‘re ready to grow, lead and make a difference, come join our team and help shape the future of convenience.