Remote Digital Marketing Project Manager

This global bank is hiring a digital Product/Program Manager focused on Data 360 and multi-channel customer journeys. The key is that they need someone who can bring structure to a complex data initiative while translating it into actionable marketing use cases.

Day-to-Day Responsibilities Support a 6-month Data 360 implementation focused on connecting on-premise data sources to create a centralized customer profile. Partner with marketing, development, design, and data teams to stand up use cases that demonstrate the value of Data 360 and drive leadership buy-in. Keep the overall program organized by managing priorities, dependencies, handoffs, timelines, and communication across teams. Coordinate requirements and handoffs between marketing, designers, and developers to ensure everyone is aligned through execution. Help design and launch multi-channel triggered customer journeys across email and other digital marketing channels. Advise the marketing team on how customer data, marketing platforms, and channel capabilities can be used to bring journey use cases to life. Maintain alignment between the technical implementation and the marketing team’s business goals.

• Experience running a digital marketing channel project
• Workfront experience
• Experience working with copywriters, Graphic designers
• Someone who has worked with an implementation partner/vendor keeping the project on track delivering on time
• Proactive with risks, communication schedules
• Large enterprise experience
• Experience managing email journey campaigns
• Salesforce Marketing Cloud
• Data 360