Social Media Specialist

Our client is seeking a Social Media Specialist to support the strategy, execution, and optimization of both paid and organic social media initiatives. This role will drive brand awareness, audience engagement, and business growth through targeted social campaigns, content development, platform management, and performance analytics. The ideal candidate brings expertise in social media marketing, paid campaign execution, audience engagement, and data-driven decision-making, preferably within financial services, asset management, or a highly regulated industry, Develop and execute comprehensive paid and organic social media strategies aligned with business objectives and target audience engagement goals.

Create and optimize social media campaigns across multiple platforms to increase brand visibility, engagement, and lead generation.

Partner with editorial, digital, and creative teams to develop compelling social content from source materials including articles, videos, podcasts, landing pages, and infographics.

Manage and optimize social media channels including LinkedIn, Reddit, YouTube, Facebook, Instagram, and other emerging platforms.

Monitor platform activity, audience engagement, and incoming inquiries, escalating issues as appropriate.

Track, analyze, and report on campaign performance using social media analytics, web analytics, and social listening tools.

Provide actionable recommendations based on engagement metrics, audience insights, site traffic, and campaign results.

Collaborate with marketing, business, creative, compliance, and cross-functional teams to ensure consistent messaging and campaign execution.

Identify opportunities to improve campaign effectiveness through testing, optimization, and emerging best practices.

Stay informed on social media trends, platform updates, industry developments, and digital marketing innovations.

Strong understanding of social media platforms, audience behavior, and digital marketing best practices.

Demonstrated success creating, managing, and optimizing paid social media campaigns.

Excellent written, verbal, and interpersonal communication skills.

Experience developing content strategies and adapting content for multiple social channels.

Proficiency with social media management and monitoring platforms such as Sprinklr, Hootsuite, Meltwater, or similar tools.

Strong analytical skills with the ability to interpret campaign data, traffic metrics, audience insights, and reporting dashboards.

Experience leveraging analytics platforms such as Adobe Analytics or similar web analytics tools.

Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.

Strong collaboration skills with the ability to work effectively across marketing, creative, data, and business teams.

Knowledge of financial services, investment management, asset management, or regulated industries preferred.

Education & Experience

Bachelor’s degree in Marketing, Communications, Business, or a related field.

Minimum of 3-5 years of experience in social media strategy, digital marketing, or social media management.

Experience managing both paid and organic social media programs.

Financial services, wealth management, investment management, or related industry experience preferred.

Experience using social media analytics, reporting, and social listening tools.

TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.