Social Media Specialist

• Manage daily social media publishing and interaction across key channels while maintaining a consistent brand presence and attentive tone.

• Create, refine, schedule, and post written, visual, and video content using Adobe Creative Suite to support awareness, engagement, and campaign goals.

• Work with marketing, sales, customer support, product, and creative partners to align social initiatives with broader multi-channel marketing efforts.

• Expand audience reach on platforms such as Instagram, YouTube, TikTok, Reddit, Twitter, and other relevant communities tied to outdoor and lifestyle interests.

• Monitor incoming comments, messages, reviews, and audience reactions, responding appropriately and escalating sensitive issues when needed.

• Help execute paid social campaigns by assisting with audience selection, campaign setup, creative variation testing, and ongoing performance improvements.

• Track conversations, sentiment patterns, and emerging topics through social listening, and share actionable recommendations based on community feedback.

• Maintain organized channel assets and platform structures, including support for video libraries and YouTube content management.

• Contribute to weekly and monthly reporting using Sprout Social and related analytics tools, validating data and highlighting trends that inform optimization decisions. Requirements * Experience supporting social media programs across organic and paid channels in a marketing or digital communications environment.

Description We are looking for a Social Media Specialist to support a growing digital presence for a brand focused on customer engagement and lifestyle-driven storytelling in Eden Prairie, Minnesota. This Long-term Contract position will manage day-to-day social activity, help shape compelling content across multiple platforms, and contribute to both organic and paid campaign performance. The ideal candidate brings strong social media instincts, a sharp eye for brand voice, and the ability to turn audience insights into meaningful engagement and measurable results., * Proficiency creating and managing social content for platforms such as Instagram, TikTok, YouTube, Twitter, and Reddit.

• Knowledge of social media strategy, campaign execution, audience engagement, and channel-specific content best practices.

• Hands-on familiarity with analytics and reporting tools, including Sprout Social, with the ability to interpret performance data.

• Strong writing and editing skills with the ability to adapt tone for public-facing brand communications.

• Ability to collaborate effectively with cross-functional teams and manage multiple priorities in a fast-paced setting.

• Comfort reviewing customer sentiment, identifying potential reputational concerns, and following escalation processes when appropriate. Innovation starts with people.®

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