Web Specialist

Support the optimization, development and maintenance of Georgia Southern University websites. Create and maintain web content, enhance user experience and functionality, implement search engine optimization and digital marketing strategies and ensure websites meet University standards for branding, quality and accessibility. Collaborate with University stakeholders to support web initiatives and improve overall website performance. The Specialist consistently exhibits service, collaboration, and excellence as championed by the Division of Enrollment, Marketing and Student Success., * Evaluate and optimize website content and user experience to improve functionality and marketing effectiveness

• Implement search engine optimization and conversion rate optimization tactics
• Create and maintain accurate, current and on-brand website content
• Develop and deploy website A/B testing plans and analyze performance
• Develop top-level web pages and landing pages using current web development practices
• Collaborate with University-wide content managers and provide WordPress CMS support
• Monitor website quality, accuracy and functionality and address accessibility issues
• Remain current on web trends and perform related duties as assigned
• Serve as a proactive steward of University branding across University websites

• Bachelor’s Degree, * One (1) or more years of related work experience
• Experience conducting needs assessments, analyzing data and making recommendations
• Accomplished in WordPress; skilled in website development and creation

Preferred Qualifications

Preferred Educational Qualifications

• Bachelor’s Degree in Marketing, Information Technology or related field

Preferred Experience

• Proficiency in HTML and CSS as well as current web development standards
• Experience working with Google Analytics
• Understanding of search engine optimization and search engine marketing
• Knowledge of website accessibility standards, * Consistently exhibit engaging customer service
• Ability to support various constituencies served by the University
• Proven proficiency with computers including Microsoft Office, Google, and/or applications as required for specific position
• Ability to manage multiple projects simultaneously and meet deadlines
• Ability to work independently and collaboratively
• Ability to maintain confidentiality and secure sensitive information

KNOWLEDGE

• Adhere to University policies and procedures to meet Institutional goals and support University’s mission for student success
• Experience working in Web Content Management Systems (CMS), particularly WordPress, * Effective communication (verbal and written), organizational and human relations skills, Offers of employment are contingent upon completion of background investigation including a criminal background check demonstrating your eligibility for employment with Georgia Southern University, as determined by Georgia Southern University in its sole discretion, confirmation of the credentials and employment history reflected in your application materials and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test.

Offers are made expressly subject to the applicable federal and state laws, to the statutes, rules and regulations of this institution and to the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.

Legally authorized to work in the United States for the duration of employment without assistance from the University.

Must be able to perform duties and responsibilities with or without reasonable accommodation.

Georgia Southern University is a Tobacco and Smoke-Free Community.

Proof of valid driver’s license upon hire and throughout employment.

Georgia Southern University is the state’s largest and most comprehensive center of higher learning south of Atlanta, and one of the most dynamic public universities in the Southeast.

Founded in 1906, Georgia Southern has grown from a single-purpose college into a Carnegie Doctoral/R2 institution with 149 degree programs at the bachelor’s, master’s and doctoral levels, serving 31,600 students from all 50 states, Washington D.C., Puerto Rico and more than 100 nations.

Four distinct campuses extend Georgia Southern’s reach across the region: a 900-acre quintessential college campus in Statesboro, anchored by Georgian-style red-brick buildings set among oaks and pines; the Armstrong Campus in Savannah, minutes from historic downtown and a short drive from the beaches of Tybee Island; a modern, purpose-built facility in Hinesville serving local and military-affiliated students; and the East Georgia Campus in Swainsboro, an outdoor oasis nestled on a 385-acre pine forest, offering expanded pathways to higher education for students across southeast Georgia.

Through ten colleges, the Allen E. Paulson College of Engineering and Computing, the College of Arts and Humanities, the College of Behavioral and Social Sciences, the College of Education, the College of Science and Mathematics, the Jack N. Averitt College of Graduate Studies, the Jiann-Ping Hsu College of Public Health, the Parker College of Business, the Waters College of Health Professions and University College, Georgia Southern delivers academic programs backed by real-world experience, research with regional and national impact, and a faculty committed to helping every student go further than they thought possible.

Accredited by the Southern Association of Colleges and Schools Commission on Colleges and holding specialized accreditation across its professional programs, Georgia Southern prepares graduates who are ready to lead, contribute and soar beyond, in Georgia, across the nation and around the world., The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.