AJO Developer

Offer Creation & Configuration

• Design, configure, and maintain offers within Adobe Offer Decisioning.
• Create and manage:
• Personalized Offers
• Fallback Offers
• Collection Offers
• Offer Collections
• Decision Scopes
• Placement Rules
• Decision Policies
• Configure offer content, metadata, tags, and business attributes.
• Build reusable offer frameworks supporting multiple business lines and channels.
• Manage offer lifecycle from development through production deployment.

Audience Development & Eligibility

• Create customer audiences using Adobe RTCDP and AEP Segmentation.
• Translate business requirements into audience qualification logic.
• Design audience eligibility criteria for offer targeting.
• Develop real-time and batch audiences.
• Implement customer inclusion and exclusion rules.
• Validate audience qualification accuracy.
• Ensure correct profile enrichment and identity resolution.
• Support audience activation across web and digital channels.

Offer Decisioning Strategy Development

• Configure and manage decision policies.
• Build offer ranking and prioritization strategies.
• Define eligibility constraints and business rules.
• Configure frequency capping and suppression logic.
• Develop next-best-action decision strategies.
• Support contextual personalization initiatives.
• Design reusable decisioning frameworks across channels.
• Validate business logic implementation.

Web & SPA Personalization Testing

• Validate offer delivery on:
• Single Page Applications (SPA)
• Mobile web experiences
• Verify correct offer rendering based on audience eligibility.
• Validate offer placement locations.
• Test decision scope implementations.
• Confirm personalized experiences across devices and browsers.
• Execute end-to-end offer qualification testing.
• Perform visitor journey validation across customer scenarios.

Adobe Technologies

• Adobe Experience Platform (AEP)
• Offer Decisioning
• Adobe Journey Optimizer (AJO)
• RTCDP
• Real-Time Customer Profile
• Identity Service

Development Skills

• JavaScript
• JSON
• REST APIs