AJO Developer

• Journey Design & Development o Build and configure customer journeys and campaigns in AJO (email, SMS, push, in-app). o Implement journey orchestration rules, decision management, and audience targeting logic. o Develop custom actions and events for real-time personalization.

• Integration & Data Management o Integrate AJO with Adobe Experience Platform (AEP) for data ingestion, segmentation, and activation.

• Analytics & Optimization o Use Customer Journey Analytics (CJA) and AEP datasets to optimize campaigns. o Configure reports, dashboards, and visualizations for performance tracking.

• Compliance & Governance o Ensure data governance, consent management, and compliance with organizational and regulatory standards.

• Collaboration o Work closely with marketing, data engineering, and creative teams to deliver scalable omnichannel experiences. o Participate in Agile ceremonies (sprint planning, backlog grooming).

• Core Technical Skills o Adobe Journey Optimizer (AJO) - High proficiency. o Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA). o Adobe Launch for WebSDK implementation. o Strong JavaScript skills; familiarity with HTML/CSS. o Experience with REST APIs, JSON, and data integration.

• Preferred Skills o RDBMS/SQL for data handling. o Knowledge of Adobe Real-Time CDP and Adobe Target. o Familiarity with offer decisioning and personalization logic.

Certifications (Preferred)

• Adobe Certified Expert - Journey Optimizer Developer.
• Adobe Experience Platform or Real-Time CDP certifications. This role blends technical development, data integration, and marketing technology expertise to deliver real-time, personalized customer experiences. It’s ideal for professionals with strong Adobe ecosystem knowledge and a passion for building scalable, data-driven journeys