Senior Digital Performance & Web Development Manager

You will be responsible for developing, maintaining and improving internal and external websites while also analysing and improving their organic and paid search performance. This includes everything from building a new WordPress website or diagnosing a PHP/plugin issue through to technical SEO, Google Ads optimisation, GA4/GTM tracking and advising clients on their wider digital strategy.

You will work directly with the founders, who will provide higher-level strategic and commercial oversight, while you take responsibility for day-to-day delivery, diagnostics, optimisation and client communication., 1. Website Development & Management

• Take ownership of website development and maintenance across a portfolio of internal brands and external clients.
• Work confidently across the LAMP stack, including PHP, MySQL, JavaScript, HTML and CSS.
• Develop custom WordPress themes, templates, functionality and integrations.
• Build and maintain websites using both custom development and established page builders such as Elementor.
• Work extensively with WordPress and WooCommerce and be open to work with other platforms.
• Diagnose and resolve plugin conflicts, PHP errors, database issues, performance problems and other technical faults.
• Identify and resolve responsive layout, UX and visual issues.
• Build new websites from initial structure and design through to development, testing and launch.
• Design and develop landing pages that are technically sound, fast and conversion-focused.
• Continuously improve client websites based on performance data and commercial requirements.

1. SEO, GEO & AI Search * Work on SEO strategies and execution across ecommerce, lead-generation, B2B and B2C clients. * Conduct and implement technical SEO audits covering crawlability, indexation, site architecture, structured data, Core Web Vitals and site performance. * Manage on-page optimisation including metadata, internal linking, content structure and keyword targeting. * Diagnose organic traffic drops, algorithm impacts, indexing problems and technical SEO issues. * Support website launches, migrations and major development work with SEO best practice. * Develop strategies around traditional SEO alongside emerging GEO, AIO and AI search visibility. * Continuously refine search strategy based on performance data, industry developments and commercial objectives. * Work with content and landing pages to improve rankings, visibility, engagement and conversions.

2. PPC & Paid Search * Manage and optimise Google Ads accounts across Search, Shopping, Performance Max and Local campaigns, where applicable. * Build campaigns and accounts from scratch where required. * Monitor and improve CPA, ROAS, conversion rates, lead quality and overall commercial performance. * Identify opportunities to scale successful campaigns and eliminate wasted spend. * Analyse search terms, audiences, feeds, campaign structures and conversion data. * Ensure PPC landing pages and conversion funnels are technically sound, fast and conversion-focused. * Align PPC activity with SEO, website and wider commercial strategy.

3. Analytics, Tracking & CRO * Configure and manage GA4, Google Tag Manager, Google Search Console, Google Ads conversion tracking and cookie consent platforms. * Troubleshoot tracking and attribution issues. * Monitor rankings, traffic quality, conversions, revenue and commercial impact. * Combine SEO, PPC and website data to identify opportunities and problems. * Use tools such as Semrush and other industry platforms for research, auditing and monitoring. * Support conversion rate optimisation and A/B testing where appropriate. * Produce reporting focused on commercial outcomes, actions and priorities rather than vanity metrics.

4. Hosting, Infrastructure & Technical Management * Manage hosting environments, domains, DNS and related website infrastructure. * Manage WordPress core, themes, custom templates and plugin updates. * Monitor website performance, availability and technical health. * Manage website migrations, launches and major updates. * Investigate issues at server, CMS, database and application level. * Work primarily within WordPress environments, while supporting other CMS platforms such as Concrete CMS, Umbraco or similar. * Use scripting and automation, including Python and JavaScript, where appropriate to improve audits, integrations, analysis and workflows.

5. Client Ownership & Communication * Take day-to-day ownership of a portfolio of digital clients. * Act as the principal point of contact for website, SEO and PPC requirements. * Lead client conversations around performance, opportunities, technical issues and priorities. * Translate complex technical and marketing data into clear commercial recommendations. * Advise clients on priorities, expected impact and realistic delivery timescales. * Manage workloads and schedules across multiple clients. * Support new client onboarding including website assessment, SEO strategy, PPC setup, analytics and tracking. * Work closely with the founders to ensure client activity aligns with wider commercial objectives.

This is a senior, hands-on role combining full-stack WordPress development, SEO, PPC, analytics and client management., * 5+ years’ professional experience in WordPress/full-stack web development

• 5+ years’ professional SEO and PPC experience
• Strong experience managing and building Google Ads accounts with demonstrable performance outcomes
• Experience working directly with external clients
• Advanced hands-on experience with WordPress and WooCommerce
• Strong PHP, MySQL, JavaScript, HTML and CSS knowledge
• Experience developing custom WordPress themes/templates and functionality
• Experience building complete websites from concept through to launch
• Strong technical SEO knowledge
• Strong understanding of modern SEO, GEO, AI search and CRO
• Advanced knowledge of GA4, GTM, Google Search Console, Google Ads and Semrush
• Experience configuring conversion tracking and cookie consent
• Good understanding of hosting environments and LAMP stack infrastructure
• Strong analytical and diagnostic skills
• Ability to independently diagnose and resolve complex website and performance issues
• Excellent client communication skills
• Ability to manage multiple clients and priorities without micromanagement

You should also be able to provide a portfolio and/or case studies demonstrating websites you have developed and examples of how your SEO/PPC work has contributed to measurable client performance.

Nice to Have

• Agency-side experience
• Concrete CMS or Umbraco experience
• Python or deeper scripting/automation experience
• A/B testing and CRO experience
• Blog and content writing experience
• Image editing and optimisation experience
• Experience using AI-assisted development, SEO and digital marketing workflows
• Multilingual - French & German would be ideal

The Person We’re Looking For

This role will suit someone who enjoys being given ownership and equally comfortable working methodically through a list of individual, prioritised tasks.

You should be comfortable identifying problems yourself, deciding what needs to happen and then implementing the solution.

One day you might be diagnosing a WordPress performance problem or modifying a custom template; the next you could be investigating an organic traffic drop, rebuilding a Google Ads campaign, creating a landing page or explaining performance to a client.

We are looking for someone who combines technical ability, commercial awareness and strong client communication.

• Genuine ownership of clients and their digital performance
• Significant autonomy over how work is delivered
• Direct involvement in building and developing the consultancy
• Regular salary reviews
• Performance-related bonuses
• Direct access to and collaboration with the founders
• A varied portfolio spanning web development, SEO and PPC
• Strategic input without unnecessary management layers
• The opportunity for the role to expand considerably as the consultancy grows

This is designed for someone who enjoys responsibility, technical problem-solving and measurable commercial impact rather than working within a narrowly defined development or marketing role.

Pay: £40,000.00-£50,000.00 per year