Social Media Specialist

The Part-Time Social Media Specialist develops, manages, and optimizes the organization’s social media presence. The position serves communities throughout Maricopa County. Candidates should be comfortable traveling throughout Maricopa to capture media to be able to create compelling digital content that advances the mission of notMYkid. This role participates in connecting youth, parents, schools, and communities to inspiring and educational content as well as support resources. We expect this to be up to 20 hours a week.

What You’ll Do

Develop Social Media Content Across Platforms

• Create posts, reels, stories, short-form videos, and graphics that align with the organization’s voice and goals.

• Research social media trends and plan out a weekly and monthly content calendar.

• Design and edit visuals and templates that follow notMYkid’s branding.

• Develop captions that are audience-appropriate and match the organization’s mission.

• Promote events, programs, and partnerships by creating graphics and distributing content across the channels.

• Schedule meetings, maintain a communicative relationship, and collaborate with partners, such as Partnership to End Addiction.

Monitor Social Media Platforms & Analytics

• Monitor Instagram, Facebook, LinkedIn, and YouTube for comments, requests, and direct messages.

• Use Meta Business, LinkedIn, and YouTube Creator to analyze monthly analytics.

• Develop a strategic social media plan to improve audience reach and engagement based on the previous review.

Attend Programs, Presentations, and Events to Capture Content

• Create on-site content at presentations and events to capture high-quality and authentic visuals (photos and short-form videos) for immediate social media distribution.

• Manage live coverage of presentations or events by posting real-time stories to maximize audience engagement.

• Integrate captured media into a post-event content calendar, including recap videos, testimonials, etc.

What Success Looks Like

• Post on social media a minimum of 5 times a week (at least once a day with the use of different mediums such as posts, reels, or stories)

• Capture content in the field at least two times a week.

• Increased “save”, “share”, and “views” performance metrics on content.

• Audience engaging with content by commenting or direct messaging notMYkid’s page for further support.

• Maintain a supportive digital environment by promptly replying to comments with empathy and understanding.

• Steadily growing an engaged following that actively supports notMYkid’s mission.

• Bachelor’s degree or in progress Marketing, Communications, Digital Media, Public Relations, Journalism, or a related field; equivalent experience will also be considered.

• Two (2) years of experience in social media management, digital marketing, content creation, or communications preferred. Relevant internships and project experience may be considered.

• Experience creating engaging social media content, including graphics, short-form videos, and written content.

• Proficiency with Microsoft One Office and teams.

• Proficieny with social media platforms, particularly Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Familiarity with Canva, social media scheduling tools (i.e., Meta Business Suite), and performance analytics.

• Certifications or training in Meta Blueprint, HubSpot Social Media Marketing, Google Analytics, or similar digital marketing programs preferred.

• Strong written communication skills, attention to detail, creativity, and an interest in supporting notMYkid’s mission.

• Ability to maintain confidentiality and exercise good judgment when communicating about sensitive topics involving youth and families.

• Ability to obtain and maintain a Level 1 Arizona Fingerprint Clearance Card., At notMYkid, we are a collaborative, mission-driven organization where teamwork, flexibility, and strong community relationships are essential. This role offers the opportunity to work directly with youth, families, schools, and communities while advancing prevention and early-intervention efforts across Arizona.

We value team members who are compassionate, dependable, culturally responsive, engaging, and committed to using lived experience and peer-support practices to strengthen youth and families.

Physical Demands

To perform this role successfully, candidates should be able to sit, stand, and move throughout the workday; use a computer and related technology; communicate effectively in person, by phone, and virtually; travel frequently throughout Maricopa County to schools, meetings, workshops, and community sites; and occasionally lift or carry office, presentation, or event materials weighing up to 20 pounds.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position.

At notMYkid, we believe every young person deserves the opportunity to thrive. For more than 25 years, we have partnered with families, schools, and communities to provide prevention education, behavioral health services, and resources that empower youth to make healthy choices.