Social Media Specialist

Content Strategy & Planning

• Create and maintain a content calendar updated with upcoming campaigns, product launches, and seasonal promotions across all social media platforms

• Develop evergreen social media content to support brand messages and programs

• Stay on top of major social media algorithm updates and trending content-think popular sounds, hashtags, and formats-and work them into our strategy

• Schedule and post content at the best times for each platform to maximize reach and engagement

• Create influencer campaigns, coordinating with external creators on content strategies to support marketing objectives

• Partner with others in sales and marketing to create and execute a plan for highlighting our full line distributors, educators and other partners across social media platforms

• Track and analyze monthly social media performance, including engagement and follower growth for both Betallic’s pages and influencer content, to identify trends and optimize strategy.

Engagement & Community Management

• Respond to comments and DMs, and pass along to sales or marketing when needed

• Create fun, interactive content like polls, quizzes, and Q&As to engage followers

• Build a strong community and evaluate balloon artists for potential partnerships and sponsorships

Content Creation

• Create content for product launches, live events, giveaways, and other promotions

• Repurpose existing content (like influencer posts) into reels, stories, and shorts

• Share behind-the-scenes moments from events, product launches, and things happening at Betallic

• Partner with education and sales teams to create content with photos and videos from trade shows, education events and other content capture opportunities

• Create fun and impromptu content using Betallic products

Live Event Support

• Cover in-person events like Balloonathon, trade shows, and industry meetups on social media if in attendance.

• Schedule or post content sent by Betallic staff during live events.

General

• Do quick weekend check-ins to repost content and stay active

• Build a library of reusable assets like branded templates, photos, and videos for easy content creation

• Maintain social media channels to ensure they’re always updated, such as updating bios and highlights, playlists, etc.

• Look for new influencers to partner with, especially micro-influencers with great engagement

Other Responsibilities

• Serve as the social media subject matter expert, sharing relevant social media updates and best practices with others on the marketing and education teams

• Assist in developing a process and plan to address social media issues and share relevant social media insights

• Share social media performance and social listening insights to inform content strategy, product development and marketing strategy

• Run contests, giveaways, and UGC campaigns to boost engagement and get followers involved

• Other duties as assigned

• Travel required as needed

We are looking for a Social Media Specialist with 3-5 years of experience to manage our company social media channels. In this role, you’ll develop social media strategies across channels including LinkedIn, Instagram, TikTok, Facebook, and YouTube, create engaging content, and manage influencer campaigns. You’ll also engage with our online community, support live events, and optimize our efforts with data-driven insights, with occasional weekend check-ins required.

This is a hands-on individual contributor role that requires strong knowledge of social media platforms, and understands how to use social media to support business objectives, tailored for diverse audiences. The Social Media Specialist will work closely with cross-functional teams as the social media subject matter expert to develop and execute social media programs to support product launches, seasonal campaigns, distributor marketing programs, and brand marketing.

The ideal candidate is proactive, collaborative, self-directed, detail oriented and comfortable taking ownership of assigned responsibilities and turning it into flawless execution. This position requires strong attention to detail, problem solving skills and the ability to make judgement calls on when issues need to be handled or escalated to management, and the ability to manage multiple deliverables and deadlines., * Experience: 3-5 years in social media management, content creation, or digital marketing.

• Platform Knowledge: Strong understanding of Instagram, LinkedIn, TikTok, Facebook, and YouTube (including trends, algorithms, and best practices).

• Content Creation Skills: Ability to create engaging posts, reels, stories, and short-form videos using tools like Canva, CapCut, or Adobe Creative Suite.

• Community Engagement: Experience interacting with online audiences, responding to comments/messages, and managing Facebook groups.

• Analytics & Reporting: Familiarity with social media insights, engagement tracking, and adjusting strategies based on data.

• Event Support: Comfortable hosting live streams, engaging in virtual events, and covering in-person industry events.

• Collaboration Skills: Ability to work with influencers, marketing teams, and other departments to align content strategy.

• Creativity & Trend Awareness: A strong eye for design, an understanding of current social media trends, and a passion for creative storytelling.

• Basic Video Editing: Experience with editing tools for short-form video content (preferred but not required).

• Weekend Flexibility: Willingness to do quick social media check-ins over the weekend for reposting and engagement.

Education

Bachelor’s Degree in Marketing, Communications, Business or a related field

• Competitive salary

• Medical, dental & vision coverage

• Company-paid short-term disability, basic life insurance & accidental injury coverage

• 401(k) matching retirement plan

• Vacation, paid time off & paid holidays, * 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance

Betallic L.L.C., founded in 1983, is a family-owned company and a global leader in the manufacturing of balloons, renowned for innovation and quality. With a commitment to excellence, we have established ourselves as one of the world’s foremost balloon manufacturers. Dedicated to pushing the boundaries of creativity and design in the balloon industry, Betallic L.L.C. takes pride in producing high-quality balloons that add joy and excitement to celebrations worldwide. Our legacy, built on innovation and customer satisfaction, continues to set the standard for superiority in the world of balloons. As the exclusive U.S. distributor of the highest quality latex balloons in the world (Sempertex), Betallic L.L.C. is also proud of its cutting-edge foil balloons, which exist for life’s most special moments whether welcoming a newborn or celebrating a family holiday, bringing joy everywhere and every day.