Senior Data Scientist - MMM

• Own and develop MMM to measure channel effectiveness, diminishing returns and marginal acquisition costs.
• Design incrementality experiments, including geo tests and conversion-lift studies.
• Build and enhance Customer Lifetime Value (LTV) models.
• Improve marketing attribution and measurement in a privacy-first landscape.
• Translate analytical insights into actionable marketing budget recommendations.
• Use AI to accelerate analysis, experimentation and reporting.

We’re looking for a commercially minded Senior Data Scientist to join a fast-growing, purpose-led travel marketplace., * Strong hands-on experience in MMM and marketing measurement.

• Excellent statistical, causal inference and experimental design skills.
• Strong SQL and Python capabilities.
• Understanding of paid media, attribution and customer acquisition economics.
• Commercially minded, with the ability to influence marketing strategy.
• An AI-first approach to data science.

Experience with Bayesian modelling, value-based bidding or LTV modelling would be advantageous.

Package: £70,000-£90,000 + bonus and benefits