Website Manager

At Animal Friends, our customers and their pets are at the heart of everything we do. We are looking for a highly skilled Website Manager to take ownership of our digital presence. If you thrive in a culture that values fun, hard work and striving for the absolute best, you’ll fit right in here.

This is your chance to make a real impact. You will lead the strategy, optimisation and day-to-day management of our website, delivering a high-performing, customer-focused journey that drives engagement and revenue.

What You’ll Do

• Drive the Digital Strategy: Own the website roadmap to ensure our platform aligns with company goals and seamlessly serves both prospective and existing customers.
• Optimise the Journey: Lead landing page improvements, CTA enhancements and A/B testing to elevate UX and boost conversion rates.
• Own the Data: Administer our Google Analytics 4 property, manage the data layer, and translate user behaviour into actionable, revenue-driving insights.
• Maintain Excellence: Oversee information architecture, ensure compliance with insurance sector security standards, and support UAT testing for flawless new releases.
• Collaborate and Build: Partner with marketing, product, IT and customer service teams to seamlessly integrate systems and solve complex problems together.

• Experience: strong website or digital product management, with a proven track record of driving commercial outcomes in e-commerce or digitally-led environments.
• Technical Foundations: A solid understanding of web technologies and modern content management systems.
• Analytical Prowess: Deep expertise in GA4, event tagging and performance reporting.
• A CRO Mindset: Hands-on experience with UX optimisation, landing page strategy, and performance improvement.
• Clear Communication: The ability to explain technical details clearly to non-technical stakeholders and foster strong team relationships.

We believe that delivering great work shouldn’t come at the expense of your wellbeing. When you join us, you can expect:

• A Collaborative, Supportive Team: You won’t be working in a silo, we succeed together.
• A Modern Way of Working: We equip you with the tools and flexibility you need to do your best work.
• Meaningful Projects: Build experiences that actively help protect the pets our customers love.
• A Focus on Work-Life Balance: We work hard, but we respect your time and know when to log off and recharge.

Ready to make an impact? Apply today and help us build a better digital experience for pet owners everywhere.