Social Media & Events Specialist

Are you a creative storyteller with an eye for beautiful visuals and a passion for social media? Pacific Outdoor Living is seeking a creative, hands-on Social Media & Events Specialist to develop engaging content, manage social media platforms, and coordinate company events that strengthen brand awareness and support business growth. This position is responsible for producing high-quality photo and video content, managing social media platforms, increasing brand awareness, and event planning to showcase the company’s outdoor living projects, craftsmanship, and company culture. The ideal candidate combines strong visual storytelling, photography, videography, editing, social media strategy, and a results-driven mindset. We are looking for someone who can take creative ideas from concept to completion, understand what captures an audience’s attention, and use performance data and current trends to continually improve content.

This position will primarily support our San Luis Obispo branch, capturing active construction sites and completed projects throughout the Central Coast while working closely with the Creative Director and marketing team.

ABOUT PACIFIC OUTDOOR LIVING

Since 1999 Pacific Outdoor Living has been a leading Landscape and Design company in Sun Valley, California. In 2022, we expanded our operations to San Luis Obispo, California.

Our reputation for excellence in Southern California has placed us on the Inc. 500 list of fastest-growing companies. As we continue to grow, we’re looking for passionate individuals ready to drive our sales forward and join a team that values hard work and celebrates success. We are a platform enabling committed team members who align with our values to create futures for themselves and their families and to achieve their personal, professional, and financial goals.

Our mission is to create amazing outdoor spaces with the utmost quality and speed, through innovative systems, to the total delight of the customer.

PERFORMANCE OBJECTIVES

· Capture high-quality photography and video at active construction sites, completed projects, company events, and marketing activities.

· Film and edit engaging short-form videos for Instagram Reels, TikTok, Facebook, and YouTube Shorts, including project showcases, before-and-after transformations, behind-the-scenes content, and event highlights.

· Manage daily social media activity, including content planning, scheduling, publishing, audience engagement, and maintaining a consistent content calendar.

· Develop creative concepts, captions, promotional materials, and calls to action that strengthen brand identity and generate interest in Pacific Outdoor Living’s services.

· Plan, coordinate, and assist with executing company events, client gatherings, promotional activities, and community events.

· Coordinate event logistics, including venues, vendors, supplies, schedules, setup, decorations, and on-site activities.

· Promote upcoming events through social media, email campaigns, photography, video content, and other marketing materials.

· Collaborate with the Creative Director and marketing team to evaluate social media and event performance, track engagement, and identify opportunities to improve results., The product of this position is consistent, high-quality social media content and well-coordinated events that showcase Pacific Outdoor Living’s projects, strengthen brand recognition, increase audience engagement, and generate interest in the company’s services. The successful candidate will maintain an active social media presence, coordinate engaging company and client events, and manage assigned projects from planning through execution while supporting the company’s marketing and business development goals.

· Strong event planning, coordination, and organizational skills, with the ability to manage schedules, logistics, vendors, and deadlines.

· Ability to develop creative event concepts and promotional ideas that strengthen brand awareness and encourage customer participation.

· Strong interpersonal and communication skills when coordinating with vendors, clients, employees, and outside partners.

· Ability to manage multiple projects simultaneously while balancing content production, social media responsibilities, and event deadlines., * Demonstrated experience creating and managing social media content for a business, brand, or professional organization.

• Strong portfolio demonstrating photography, videography, short-form video editing, and social media content creation.
• Experience producing content for Instagram, TikTok, Facebook, and YouTube.
• Experience using video editing software such as Adobe Premiere Pro, CapCut, DaVinci Resolve, or equivalent tools.
• Experience coordinating vendors, managing event logistics, preparing event materials, or assisting with on-site event setup and execution preferred.

REQUIREMENTS

• Must be able to work full-time and travel locally to active construction sites and completed projects throughout the San Luis Obispo area.
• Ability to independently plan, film, edit, and publish content while managing deadlines and multiple projects.
• Strong understanding of current social media platforms, content trends, audience engagement, and digital brand development.
• Strong written communication skills and the ability to maintain a consistent brand voice across platforms.
• Must provide a portfolio, social media accounts, or links to videos and other content personally produced.
• Successful applicants for this role will be required to participate in pre-employment aptitude assessments. These assessments are used to help identify their potential ability to perform the job duties associated with the role.

• Continuous education, career development, and growth opportunities
• Comprehensive benefits package including dental, health, vision, and 401K with 4% company match
• Paid Time Off, including sick leave, and holidays, * 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance