CRM Specialist

The CRM Specialist will work within Oklahoma State University’s Undergraduate Admissions and Recruitment CRM team to accomplish the outreach and enrollment goals of the university.

This position will develop and implement various strategies to maximize the use of the Slate CRM platform in a multi-platform environment to enhance the international and domestic prospective student operations for units across campus. The CRM Specialist is responsible for the daily operations of the Slate CRM including system maintenance, query development, process automation, data integrity, system security, integration with other campus systems, and the implementation of new Slate features. This position will develop and manage comprehensive reporting as well as identify and create segmented populations to allow various campus partners to personalize outreach with prospective students. This position will also build and analyze dashboard reports through Slate and other platforms in collaboration with Institutional Research and Analytics (IRA). To succeed in this role, excellent communication and organizational skills are required to assist university staff with recruiting prospective students.

The individual should be highly organized and have the ability to manage multiple projects at the same time. Additionally, this individual must be adept at working with individuals at various roles and leadership levels, collecting feedback and improving processes based on information received. The individual should demonstrate self-direction, creativity and strategic thinking in finding new opportunities to serve prospective students interested in Oklahoma State University.

Primary focus on orientation programming and enrollment processes, supporting the transition from admission to matriculation.

• Bachelor’s (degree must be conferred on or before the agreed-upon start date)

Skills, Proficiencies, and/or Knowledge:

Efficiently utilize software applications to plan, develop, and coordinate university efforts to support and recruit prospective students. Working knowledge of data management concepts including relational databases, data security, data governance and system maintenance. Excellent written and verbal communication skills and demonstrated ability to represent the department with external constituents. Ability to manage multiple competing priorities at one time; assist with the planning, installation and operation, and effective utilization of multiple software platforms.

Demonstrated ability to work as a team member, adaptable and proactive in problem identification and resolution, critical thinking and acceptance of improved technology and data collection, measurement and presentation in a fast-paced environment.

Must be able to lift 45 lbs., * Master’s Computer Science, Management Information Systems or related field of study

• Two years of related experience of software application development and/or database management

Certifications, Registrations, and/or Licenses:

Significant experience with programming languages such as HTML, XML, SQL, VBA, JavaScript, etc. Experience with statistical software (R, SAS, Stata, etc.) and/or data visualization software (Tableau, SAS Viya, etc.)., Demonstrated organizational skills, creativity, logic, and strategic thinking in a dynamic environment. Demonstrated ability to develop and implement new technologies and/or services in a high-impact environment including robust training to end-users. Previous experience in higher education or related field with organizational processes preferred. Previous experience with a CRM platform, document imaging software, university software including Technolutions Slate and Ellucian Banner.