eCommerce Marketing Specialist

eCommerce Marketing Specialist Classification Exempt Job Summary The eCommerce Marketing Specialist will be onsite and located in Houston, TX and will oversee all digital campaigns aimed at increasing traffic and conversions on both of our eCommerce websites. They will be responsible for optimizing the customer journey daily to improve the overall customer experience including engagement rates, retention, acquisition and AOV. Essential FunctionsImplement and optimize on site content and technical attributes to ensure strong SEO presence on the SERPsDevelop, execute and optimize paid search & Google Merchant Center campaigns to provide Google presence where SEO gaps existCreation of a digital content calendar ensuring digital marketing campaigns meet eCommerce KPIs weekly, monthly and annuallyManage social media channels (Meta, Instagram & You Tube) ensuring frequency, content, traffic and CVR meet the targets providedOversee email marketing campaigns to provide better engagement rates, increase CVR and provide a profile center with a clear segmentation strategyPartner with our SEO and Paid Media agencies to ensure an integrated digital marketing strategy that achieves required traffic, CVR and acquisition goalsStrong focus on site content that moves the needle in being indexed by key AI platforms to drive incremental trafficWork with key stakeholders to create an annual promotional calendar that focuses on the assortment and events that drive incremental revenueQualificationsBachelor’s Degree in Business, Marketing or a related field5+ years SEO, AI & digital marketing experience with emphasis on eCommerce & omni-channelStart up experience with the ability to move fast, develop traffic strategies from the ground up and execute at a high levelStrong understanding of DXPs, eCommerce platforms, omnichannel and customer journeysExcellent analytical, content creation, organizational and collaboration skillsExpertise in GA4, GSC, GMC, Google Ads, GTM, SEM Rush, Hubspot, Meta, Instagram, YouTube, Screaming Frog, ChatGPT and other AI platforms desiredThe eCommerce Marketing Specialist must perform the essential duties and responsibilities with or without reasonable accommodation efficiently and accurately, and without causing significant safety threat to self or others. The statements made herein are intended to describe the general nature and level of work being performed by employees assigned to this job classification. They are not intended to be construed as an exhaustive and inclusive list of all responsibilities, duties, and/or skills required of personnel so classified. Doggett is an Equal Employment Opportunity Employer eCommerce Marketing Specialist

Classification Exempt

Job Summary The eCommerce Marketing Specialist will be onsite and located in Houston, TX and will oversee all digital campaigns aimed at increasing traffic and conversions on both of our eCommerce websites. They will be responsible for optimizing the customer journey daily to improve the overall customer experience including engagement rates, retention, acquisition and AOV.

Essential Functions Qualifications The eCommerce Marketing Specialist must perform the essential duties and responsibilities with or without reasonable accommodation efficiently and accurately, and without causing significant safety threat to self or others. The statements made herein are intended to describe the general nature and level of work being performed by employees assigned to this job classification. They are not intended to be construed as an exhaustive and inclusive list of all responsibilities, duties, and/or skills required of personnel so classified.

Doggett is an Equal Employment Opportunity Employer

• Bachelor’s Degree in Business, Marketing or a related field
• 5+ years SEO, AI & digital marketing experience with emphasis on eCommerce & omni-channel
• Start up experience with the ability to move fast, develop traffic strategies from the ground up and execute at a high level
• Strong understanding of DXPs, eCommerce platforms, omnichannel and customer journeys
• Excellent analytical, content creation, organizational and collaboration skills
• Expertise in GA4, GSC, GMC, Google Ads, GTM, SEM Rush, Hubspot, Meta, Instagram, YouTube, Screaming Frog, ChatGPT and other AI platforms desired